The story of how First Page came about — and grew — is a story of the power of content.
After more than a decade of working in content marketing, I realized where my career had taken me wasn't serving my personal story of growth or happiness any longer. I made a snap decision to start First Page, leave my career in San Francisco, and work remotely as an expat entrepreneur in Belize.
I wrote about how this decision on Medium in a post titled, "I’m Leaving My 6-Figure San Francisco Startup Career to Sell Ice Cream on a Beach."
This post was shared 2.2K times on social media and recommended 559 times on Medium. Because of one Medium post with a catchy title, an editor at Fast Company — one of the most-read business and entrepreneur publications in the U.S. — emailed me. He had read my story on Medium and asked me to share my story with Fast Company readers.
So, I shared with them How I Left My 12-Year Career in Silicon Valley to Work on a Beach in Belize and What I Learned When I Quit My Job, Moved to the Caribbean, and Become My Own Boss (Together shared 1.3k times).
Within the first article, I linked to the company who I used to form my LLC. When the growth director at that company discovered they had been linked to in Fast Company, he followed the link to read my article. It just so happens he was in the market for a new inbound marketing agency. So, I pitched the business and won my first client.
Ladies and gents: from Medium to Fast Company to my first client. That is the POWER of content marketing. (Sprinkled with some of my own drive, expertise and acumen, of course).
From there, I was able to build what started as a solopreneur, freelancing business into an inbound marketing agency with three strategists and eight freelance writers. (All within one year).
Today, First Page is ran from my home office in Belize and is a remote-working agency built with the strategic support from other digital nomads and expat entrepreneurs with impressive backgrounds who have chosen to leave corporate America for the thrill of travel and entrepreneurship. We have some great clients and impressive results. If you're interested in hearing how we can grow your business from afar, drop me a line.
My love for words stemmed from the first page of a book. My grandmother likes to tell a story of when I was 3 years old and read her an entire book. At that age, I was far too small to actually read myself, but I had remembered all of the words and repeated them back as I flipped each glossy page. I've been storing books and words in my head ever since.
As a life-long bibliophile, the craft of writing has always been part of my DNA. I've devoured hundreds of books, dreamt of being an author, spent my college years on the newspaper and magazine staff before finalizing a journalism degree, and started my first blog in 2006, which launched my career in social media and content marketing.
Content is my calling, so don't worry if it's not yours. I would love to partner with you to shout your brand story from the online rooftops, so don't hesitate to reach out.
professional bio (Feel free to copy & paste):
Jeanna is the Founder & Chief Strategist of First Page, an award-winning online marketer and an expat entrepreneur. Through content, social media and SEO, Jeanna uses the power of words and data to drive growth in brand awareness, organic traffic, leads, revenue and customer loyalty. She has a combined 12 years of inbound marketing experience at venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on small business and technology. She's been named 'Top 40 Under 40' of brand marketers and 'Best in the West' for financial technology marketing. In 2016, Jeanna left the U.S. to lay roots and build her business in Belize.
Jeanna's Career Timeline
06-08: Writer for World Vision's Community Partnerships in Africa. Launched first personal blog. Probono copywriter for Taproot Foundation. Worked on Knowledge Leader magazine for Colliers International and started Colliers' first social media & blog presence.
14-15: Grew FinTech startup Kabbage as Head of Inbound & Content Marketing. Named Top 40 Under 40 on the West Coast; Best in the West: Rising Stars in Financial Marketing; and Top 5 Finalist for "Best Content Marketing Program Strategy." Earned a Shorty Award Honorable Mention for Best in Financial Services Campaign. Hiked Machu Picchu and started a hiking MeetUp. Sailed Belizean islands.
16: Founded First Page – my biggest adventure yet.