In the mix of too many statistics, the important social media stats are being lost. We’ve gathered a collection of social media statistics that are important to pay attention to because they give essential direction to your marketing strategy that could change the way you think about and execute your marketing campaigns. Here are 4 important social media statistics you might be overlooking:
“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.
At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.
If you want to understand your customers and competitors better, and how to create the best service and content to reach them, a great way to do so is by utilizing “social listening.” There are dozens of sites and places online that your target audience members are having conversations. By tracking just the mentions of your brand in social, you’re still missing out on conversations that could be relevant to your brand and industry. Social listening tools will allow you to track keywords, phrases and brands that will provide insight you can leverage for your small business. With social listening, you can:
Find PR opportunities
Discover new places to reach potential customers
Uncover content ideas that will resonate
Figure out ways to beat your competitors
Social media matters to your business now more than ever. Since all internet users have an average of 5.54 social media accounts, if your customers are online, they’re using social media.
The heart of social media has always been to connect and communicate with online fans, customers or community members. But it can also be a great channel for driving traffic and even new customers for your business.
Here are seven easy strategies for driving website traffic using social media.
Since the onset of social media in 2007, brands have known there is value to be extracted from sites such as Twitter, Facebook, Instagram and Pinterest. At the same time, they’ve struggled to measure the return on investment of their social marketing efforts and justify their spend in these channels.
Even still in 2016, proving social media ROI remains the number one challenge for brand marketers, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report.
During my 12+ years working as a brand marketer, I have worked for large Fortune 500 companies who used light metrics to measure social media efforts – such as followers and the total reach of a campaign. I have also worked for high-growth startups who wanted to drive accounts using social media, utilizing social media as more of an acquisition channel.
Which approach is correct? The truth is, they both are. Social media should be seen as both a brand awareness and acquisition channel, and metrics should be associated accordingly. Here’s how to use and track social media within these two important marketing metrics:
For six years in San Francisco and two in Seattle, I ran content marketing for startups. I learned a lot about what worked: which I now use when building content strategies for First Page clients. I also learned a lot about failure — things that don't work when you're trying to build a content marketing channel, grow organic traffic and spend less money on SEM campaigns. Here are six reasons I think content marketing will fail at your startup:
You’ve heard content marketing is the “next big thing,” but you’re not willing to invest
High-quality content costs money. It requires paying journalists, freelancers or a copywriter to create the content and someone to edit it. You also have to pay someone for the strategy: what are you going to say, to who, and why? You'll likely need an SEO to conduct keyword research and optimize your content for Google. When you create the content, you should be paying to promote it. Content doesn't share itself. Especially these days with Facebook's algorithm and so many brands competing for newsfeed territory.
Regardless if these roles are internal or external through an agency or consultant, it takes a good, steady budget to start content marketing, distribute the content and continue to invest and evolve the strategy. I would recommend at minimum a couple thousand dollars a month to spend on content marketing, and for six months minimum. Also, be sure you have someone who can run analytics for your business to understand the investment you're making in content marketing: is your organic traffic growing, are leads converting and what is working best?