The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.

So, how do you prevent unsubscribes?

Don't Forget These 4 Simple Email Nurturing Strategies to Improve Customer Loyalty

Don't Forget These 4 Simple Email Nurturing Strategies to Improve Customer Loyalty

Once you’ve landed a new customer, you’re on your way to earning repeat and bigger purchases. Customers that have bought from you once are three times as likely to purchase from you again, and repeat customers will spend 20% more with your business than first-time buyers.

Keeping customers engaged with your brand after the sale is a crucial part of scaling revenue – if you aren’t keeping in touch, you’re leaving money on the table.

That’s where email nurturing comes in.  Email nurturing is an automated way to stay top of mind with your customer base through the pairing of marketing automation with your CRM database.

Here are four simple nurturing emails you can use to build a customer loyalty and drive repeat sales.

3 Simple Tests to Increase Landing Page Conversions

3 Simple Tests to Increase Landing Page Conversions

If you have created a few landing pages with offers for your prospective customers, congratulations you’re making significant headway on becoming a marketing automation superstar. It’s important, however, to not just “fix it and forget it” with your landing pages. You want to make sure you’re optimizing every part of the page to maximize the number of downloads and leads you capture. Here are three easy landing page tests you can do to make sure you’re reaching your full lead capturing potential.