Your Business Needs to be Creating Data-Driven Content Now

Your Business Needs to be Creating Data-Driven Content Now

“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.

Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.

8 Strategies for Stronger Brand Security on Social Media

8 Strategies for Stronger Brand Security on Social Media

Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content. 

While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation. 

The Science Behind a High Converting Landing Page

The Science Behind a High Converting Landing Page

If you spent time and money creating a compelling offer for new prospects, you want to maximize the number of conversions from this offer. But what is the best way to ensure the most amount of people who visit your landing page, convert? Building a successful landing page is like a science — and much more complex than popping a form and offer on a page. We gathered some of the best advice and case studies across the web from the industry-best landing page tools and brands to help you understand the periodic table of landing page conversion:

Does the Content Marketing Consultant or Agency You Hire Need to Be an Expert in Your Industry?

Does the Content Marketing Consultant or Agency You Hire Need to Be an Expert in Your Industry?

For six years in San Francisco and two in Seattle, I ran content marketing for startups. I learned a lot about what worked: which I now use when building content strategies for First Page clients. I also learned a lot about failure — things that don't work when you're trying to build a content marketing channel, grow organic traffic and spend less money on SEM campaigns. Here are six reasons I think content marketing will fail at your startup:

You’ve heard content marketing is the “next big thing,” but you’re not willing to invest

High-quality content costs money. It requires paying journalists, freelancers or a copywriter to create the content and someone to edit it. You also have to pay someone for the strategy: what are you going to say, to who, and why? You'll likely need an SEO to conduct keyword research and optimize your content for Google. When you create the content, you should be paying to promote it. Content doesn't share itself. Especially these days with Facebook's algorithm and so many brands competing for newsfeed territory.

Regardless if these roles are internal or external through an agency or consultant, it takes a good, steady budget to start content marketing, distribute the content and continue to invest and evolve the strategy. I would recommend at minimum a couple thousand dollars a month to spend on content marketing, and for six months minimum. Also, be sure you have someone who can run analytics for your business to understand the investment you're making in content marketing: is your organic traffic growing, are leads converting and what is working best?

The Quick Guide to Influencer Marketing for your Small Business

The Quick Guide to Influencer Marketing for your Small Business

If you’re looking for extra ways to drive traffic to your website in the coming year, there might be one important marketing tool you’re not considering. You’ve likely tried pay-per-click advertising with Google, social media advertising and perhaps content marketing through blogging and guest posting.

But, have you considered influencer marketing?

3 SEO Strategies for Driving Traffic to Your Website

3 SEO Strategies for Driving Traffic to Your Website

Search engine optimization (SEO) is the single most important marketing channel for a small business, and if you’re not investing in it today you need to be. Why is it the most important? I’ll let these SEO statistics speak for themselves:

  • 93% of all online experiences begin with a search engine such as Google or Bing
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
  • 70-80% of users ignore paid search advertising and click on organic search results
  • 30% of all clicks in organic search results in Google go to the top three results
  • 72% of all people who performed a local search ended up visiting a store that was within five miles of them

What these stats tell us is that people use search engines frequently to make a decision about a purchase or business, and it’s important your business is on the first page of Google (or even better, the first three organic search results).

So how do you get your small business to rank in search results? Small business owners often spend money hiring expensive SEO consultants or agencies without seeing results. And it can be hard to compete for the top three positions against big box companies that have giant marketing budgets. But there’s still hope for the little guys!

I’ve put together a few quick strategies that your business can use to start playing in the SEO sandbox.

How to Use Wordpress as a Landing Page Builder

How to Use Wordpress as a Landing Page Builder

If you’re using WordPress to build and manage your small business website, you’ve made a fantastic decision. WordPress is used by 60 percent of all websites running on a content management system (CMS), making it the most popular CMS platform out there. It’s popularity is in part because it is easy to use and free — the best of both worlds. In addition, as a WordPress user you have access to a library of more than 45,000 free (or inexpensive) plugins that can optimize your website design and content, and integrate with many other popular marketing tools.