SEO, backlinks, and google rankings can be a point of confusion for a lot of small businesses or digital marketers just getting started. But these marketing tools are often considered the backbone of any marketing strategy and an integral part of what we do at First Page. What good is amazing content if people can’t find it? This month’s roundup is highlighting the behind the scene tools necessary for your digital marketing machine to really thrive.
We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.
“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.
At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.
Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content.
While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation.
If you spent time and money creating a compelling offer for new prospects, you want to maximize the number of conversions from this offer. But what is the best way to ensure the most amount of people who visit your landing page, convert? Building a successful landing page is like a science — and much more complex than popping a form and offer on a page. We gathered some of the best advice and case studies across the web from the industry-best landing page tools and brands to help you understand the periodic table of landing page conversion:
For six years in San Francisco and two in Seattle, I ran content marketing for startups. I learned a lot about what worked: which I now use when building content strategies for First Page clients. I also learned a lot about failure — things that don't work when you're trying to build a content marketing channel, grow organic traffic and spend less money on SEM campaigns. Here are six reasons I think content marketing will fail at your startup:
You’ve heard content marketing is the “next big thing,” but you’re not willing to invest
High-quality content costs money. It requires paying journalists, freelancers or a copywriter to create the content and someone to edit it. You also have to pay someone for the strategy: what are you going to say, to who, and why? You'll likely need an SEO to conduct keyword research and optimize your content for Google. When you create the content, you should be paying to promote it. Content doesn't share itself. Especially these days with Facebook's algorithm and so many brands competing for newsfeed territory.
Regardless if these roles are internal or external through an agency or consultant, it takes a good, steady budget to start content marketing, distribute the content and continue to invest and evolve the strategy. I would recommend at minimum a couple thousand dollars a month to spend on content marketing, and for six months minimum. Also, be sure you have someone who can run analytics for your business to understand the investment you're making in content marketing: is your organic traffic growing, are leads converting and what is working best?
If you’re looking for extra ways to drive traffic to your website in the coming year, there might be one important marketing tool you’re not considering. You’ve likely tried pay-per-click advertising with Google, social media advertising and perhaps content marketing through blogging and guest posting.
But, have you considered influencer marketing?