“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.