How to Build a Creative Agency from Scratch

How to Build a Creative Agency from Scratch

Are you currently working at an agency with clients that don’t understand creative or “out-of-the-box” thinking? Maybe they have a very limited brand that hinders creativity? Maybe you just don’t agree with traditional agencies’ way of business. You might have your own unique opinion and skills in design, illustration, brand, photography, etc. And you just want to do things your way. Starting your own agency is achievable now more than ever.

So, how can you start building yours?

I’ve gathered four simple things you can start working on today to launch the creative agency of your dreams: this year.

8 Strategies for Stronger Brand Security on Social Media

8 Strategies for Stronger Brand Security on Social Media

Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content. 

While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation. 

The Science Behind a High Converting Landing Page

The Science Behind a High Converting Landing Page

If you spent time and money creating a compelling offer for new prospects, you want to maximize the number of conversions from this offer. But what is the best way to ensure the most amount of people who visit your landing page, convert? Building a successful landing page is like a science — and much more complex than popping a form and offer on a page. We gathered some of the best advice and case studies across the web from the industry-best landing page tools and brands to help you understand the periodic table of landing page conversion: