The Important Social Media Stats You Might Be Overlooking

The Important Social Media Stats You Might Be Overlooking

In the mix of too many statistics, the important social media stats are being lost. We’ve gathered a collection of social media statistics that are important to pay attention to because they give essential direction to your marketing strategy that could change the way you think about and execute your marketing campaigns. Here are 4 important social media statistics you might be overlooking:

The Characteristics of a Spectacular Social Media Manager

The Characteristics of a Spectacular Social Media Manager

If you’re ready to hire a social media manager, you’ve probably reached the realization that most business owners have reached: social media is absolutely necessary, but it’s too time-consuming to manage on your own.

Luckily there are tons of social media enthusiasts out there who turned their love of connecting online into a full-time job. Now you just need to find the right one to hire for your small business.

Here are a few guidelines on what to look for when hiring a rock star social media manager:

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.

8 Strategies for Stronger Brand Security on Social Media

8 Strategies for Stronger Brand Security on Social Media

Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content. 

While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation. 

Photo Series Part 3: How to Crop your Photos into Eye-catching Images

Photo Series Part 3: How to Crop your Photos into Eye-catching Images

Editing your iPhone photography can turn boring, dull photos into awesome, eye-catching visuals for your small business. However, if you don’t have expert photo composition to begin with, photo editing will only get you so far. Even if your original snapped photo isn’t exceptional, you can often crop the photo to create a composition that is interesting to your viewer. In the third and final installment of our photo series, I’ll teach you some basic cropping skills to create compelling images for your brand.

Photo Series Part 2: Photo Editing Tools & Tips for Non-Creatives

Photo Series Part 2: Photo Editing Tools & Tips for Non-Creatives

If you’ve attempted to take professional photos for your small business but they’re just not cutting it, you’re probably missing out on the world of iPhone editing. The iPhone is known for its ability to capture high-quality photography because of the technology behind the phone and its apps.

Some of the best photographers in the world shoot using only an iPhone and editing apps. But the great news for you is that it doesn’t take a professional photographer to master the world of iPhone editing. All you need is a great photo editing app and the right tools, and you too can create professional photos.

Photo Series Part 1: How to Take Professional Quality Photos with your iPhone

Photo Series Part 1: How to Take Professional Quality Photos with your iPhone

Professional, high-quality images are critical to your small business marketing and branding strategy. When people hear information, they’re likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, however, people retained 65% of the information three days later.

From content marketing to social media and website graphics, killer photography should be a pillar of your brand strategy. But don’t assume you have to hire an expensive photographer to get product shots. With the technology built into iPhone cameras and editing apps, you can achieve professional looking photos by just using your phone.

Surefire Strategies for Increasing Website Traffic Immediately

Surefire Strategies for Increasing Website Traffic Immediately

Social media matters to your business now more than ever. Since all internet users have an average of 5.54 social media accounts, if your customers are online, they’re using social media.

The heart of social media has always been to connect and communicate with online fans, customers or community members. But it can also be a great channel for driving traffic and even new customers for your business.

Here are seven easy strategies for driving website traffic using social media.