On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.
So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.
Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram post or a stellar re-brand. However, the market is so saturated with ideas, messaging and advertisements via any and every channel you could think of that it’s often more taxing to find that original concept that sets your agency and your client apart from the rest.
Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video marketing campaign, the term itself has really garnered a lot of attention each year as brands like Dollar Shave Club create videos that reach thousands — sometimes millions — of people. But, to produce an effective video, and before you can focus on the outcome of the video, you need to ensure you’re using the right tools.
Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscriptions, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.
When I launched First Page two years ago, I decided to use SquareSpace to build my business website. I chose SquareSpace because I heard it was really easy to use if you wanted to build a beautiful website on a limited budget. I had also plenty of experience with WordPress but zero with SquareSpace, so I wanted to be able to compare the two. Now that I’m two years into my business, I wish I would have started out with WordPress and I’m stuck with an expensive, annoying conundrum on how I transfer everything over from SquareSpace to WordPress.
If you’ve ever had a discussion about SEO, you’ve definitely heard the terms “backlinks” and “link building.” Over the last decade, link building has remained one of the most effective ways of improving organic search results and driving increased traffic to websites. Remember how spammy the internet was in the early ‘90s? If you wrote a blog, you'd receive dozens to hundreds of comments saying, "Great post! Check out my business LINK." Now, Google has made it nearly impossible to link spam by creating an algorithm that only rewards very specific and strict link strategies. If you want your website to rank, you are forced to create high-quality links and content. Let’s dive a bit deeper.
If you’re ready to hire a social media manager, you’ve probably reached the realization that most business owners have reached: social media is absolutely necessary, but it’s too time-consuming to manage on your own.
Luckily there are tons of social media enthusiasts out there who turned their love of connecting online into a full-time job. Now you just need to find the right one to hire for your small business.
Here are a few guidelines on what to look for when hiring a rock star social media manager: