Increasing the prices for your agency services can be overwhelming, especially working through the transition with current clients who might be at a rate that’s lower than you’d like. The thought of trying to charge your clients more may make you feel guilty or afraid. Guilty for charging more to those who have been loyal and helped your agency succeed, and afraid that increasing your rates will cost you work, or at the very worst, a client. But, to sustain your increasing business costs and growth, a rise in price is inevitable as your agency grows.
If you’ve ever had a discussion about SEO, you’ve definitely heard the terms “backlinks” and “link building.” Over the last decade, link building has remained one of the most effective ways of improving organic search results and driving increased traffic to websites. Remember how spammy the internet was in the early ‘90s? If you wrote a blog, you'd receive dozens to hundreds of comments saying, "Great post! Check out my business LINK." Now, Google has made it nearly impossible to link spam by creating an algorithm that only rewards very specific and strict link strategies. If you want your website to rank, you are forced to create high-quality links and content. Let’s dive a bit deeper.
Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.
So, how do you prevent unsubscribes?
About five years ago, “native advertising” was the new and hot content marketing buzzword, and a strategy every business owner, content marketer, startup, etc. felt they needed to implement. There’s a bit of controversy around whether or not this type of marketing should be executed, as it starts blurring the line between editorial content and advertisements. However, the ability for these ads to integrate seamlessly into website content makes them less disruptive, and more successful as it enhances their clickability. Let’s take a deeper look at what native advertising is and how your business can leverage it in 2018.
If you’re looking for extra ways to drive traffic to your website in the coming year, there might be one important marketing tool you’re not considering. You’ve likely tried pay-per-click advertising with Google, social media advertising and perhaps content marketing through blogging and guest posting.
But, have you considered influencer marketing?
Once you’ve landed a new customer, you’re on your way to earning repeat and bigger purchases. Customers that have bought from you once are three times as likely to purchase from you again, and repeat customers will spend 20% more with your business than first-time buyers.
Keeping customers engaged with your brand after the sale is a crucial part of scaling revenue – if you aren’t keeping in touch, you’re leaving money on the table.
Here are four simple nurturing emails you can use to build a customer loyalty and drive repeat sales.