Once you’ve landed a new customer, you’re on your way to earning repeat and bigger purchases. Customers that have bought from you once are three times as likely to purchase from you again, and repeat customers will spend 20% more with your business than first-time buyers.
Keeping customers engaged with your brand after the sale is a crucial part of scaling revenue – if you aren’t keeping in touch, you’re leaving money on the table.
That’s where email nurturing comes in. Email nurturing is an automated way to stay top of mind with your customer base through the pairing of marketing automation with your CRM database.
Here are four simple nurturing emails you can use to build a customer loyalty and drive repeat sales.