Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.
If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.
“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.
I love Contently as a brand. They’ve been on the content marketing scene early doing really smart stuff. Not only do they have great content themselves with an industry-leading blog, but they also host cool events for content marketers. I had the privilege of attending one in San Francisco where Facebook talked about their content marketing strategy and we all went home with content marketing swag. I even hired Contently as a platform years ago for two different brands I’ve worked for as the Head of Content.
But, I do have a little secret. I’ve always thought it was a bit ridiculous that brands actually pay Contently’s high prices. And now, it’s not a platform I’d recommend to my First Page clients. Hear me out.
From SEO and voice search trends to Pinterest codes and AI automation, this month’s roundup provides you with an arsenal of information to improve your overall marketing impact. Our goal is share top articles we’ve been reading and saving as well as our own to give you some tangible info and data you can put to use right away. Let’s get started!
Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.
So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.
Small businesses often ask me for help with their SEO. And it’s understandable — SEO is very technical and can seem like “black magic.” If you haven’t kept up with the ever-changing optimization, Google algorithm updates and tactics, it can seem daunting to tackle. And, because SEO experts are highly sought after and hard to find, they are often paid well and not accessible to the average small business budget. As a small business owner, this might leave you feeling like SEO is something you’ll never be able to understand or tackle.
Your small business doesn’t need to be a worldwide name to have a strong brand. And there’s more to your brand than just a logo and catchy tagline. Your small business brand is everything your company does, your products or services and your customers’ experience. You should think of your brand as the total experience package from the moment your potential customers hear about and interact with your brand, all the way through purchase and post-purchase. And the way consumers perceive your brand can be the difference between make it and break it in the tough world of small business.
Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram post or a stellar re-brand. However, the market is so saturated with ideas, messaging and advertisements via any and every channel you could think of that it’s often more taxing to find that original concept that sets your agency and your client apart from the rest.
Increasing the prices for your agency services can be overwhelming, especially working through the transition with current clients who might be at a rate that’s lower than you’d like. The thought of trying to charge your clients more may make you feel guilty or afraid. Guilty for charging more to those who have been loyal and helped your agency succeed, and afraid that increasing your rates will cost you work, or at the very worst, a client. But, to sustain your increasing business costs and growth, a rise in price is inevitable as your agency grows.
