From SEO and voice search trends to Pinterest codes and AI automation, this month’s roundup provides you with an arsenal of information to improve your overall marketing impact. Our goal is share top articles we’ve been reading and saving as well as our own to give you some tangible info and data you can put to use right away. Let’s get started!
Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.
So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.
Small businesses often ask me for help with their SEO. And it’s understandable — SEO is very technical and can seem like “black magic.” If you haven’t kept up with the ever-changing optimization, Google algorithm updates and tactics, it can seem daunting to tackle. And, because SEO experts are highly sought after and hard to find, they are often paid well and not accessible to the average small business budget. As a small business owner, this might leave you feeling like SEO is something you’ll never be able to understand or tackle.
Your small business doesn’t need to be a worldwide name to have a strong brand. And there’s more to your brand than just a logo and catchy tagline. Your small business brand is everything your company does, your products or services and your customers’ experience. You should think of your brand as the total experience package from the moment your potential customers hear about and interact with your brand, all the way through purchase and post-purchase. And the way consumers perceive your brand can be the difference between make it and break it in the tough world of small business.
Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram post or a stellar re-brand. However, the market is so saturated with ideas, messaging and advertisements via any and every channel you could think of that it’s often more taxing to find that original concept that sets your agency and your client apart from the rest.
Increasing the prices for your agency services can be overwhelming, especially working through the transition with current clients who might be at a rate that’s lower than you’d like. The thought of trying to charge your clients more may make you feel guilty or afraid. Guilty for charging more to those who have been loyal and helped your agency succeed, and afraid that increasing your rates will cost you work, or at the very worst, a client. But, to sustain your increasing business costs and growth, a rise in price is inevitable as your agency grows.