The Three Nurture Campaigns You Should be Sending to Grow Revenue

The Three Nurture Campaigns You Should be Sending to Grow Revenue

When’s the last time you went shopping online, loaded a cart up with items, got distracted, and navigated away from the website? Probably pretty recent. Because kitten. Meme. Music video. Squirrel.

Did you get a follow-up email from the company with a coupon, reminder or reason to return to your shopping cart on their site and purchase? If not, they missed out on one of the best types of nurture campaigns out there. One that would increase their monthly business revenue simply by sending an automated email.

Understanding The Inbound Marketing Funnel & How to Get Leads

Understanding The Inbound Marketing Funnel & How to Get Leads

What do most of us do when we have a question?

If you're like me you turn to Google. Within minutes I can be halfway through a blog post or video giving me the information I'm looking for. Now if we look at this process from the marketing side of things, I've just entered the inbound marketing funnel. So what will it take for me (a new lead) to take further actions and eventually make a purchase?

10 Examples of Great Brand Journalism

10 Examples of Great Brand Journalism

Some brands have hit their content strategy out-of-the-park, others aren’t quite there yet. Below is our list of high-quality examples of brand journalism and publications from well-known companies around the world. We like to reference these examples in our content strategies for clients and borrow parallel strategies that might work for First Page clients. They say imitation is the sincerest form of flattery, and below are the "big brand" content centers that we think are worth imitating.

First Page Roundup: Meaningful Content

First Page Roundup: Meaningful Content

From SEO and voice search trends to Pinterest codes and AI automation, this month’s roundup provides you with an arsenal of information to improve your overall marketing impact. Our goal is share top articles we’ve been reading and saving as well as our own to give you some tangible info and data you can put to use right away. Let’s get started!