<img alt="" src="https://secure.data-insight365.com/265687.png" style="display:none;">
Back to Blog
Lead Generation

5 Questions You Need to Ask to Evaluate the Success of Your Lead Gen Efforts [+INFOGRAPHIC]

How do you truly know your lead gen efforts are successful? Here are 5 questions to ask to determine if it's time to adjust the sails or stay the course.

4 mins read time
Alan Bedingfield
Alan Bedingfield

Sep 01, 2022

When you’re focused on growth, it’s possible to get ROI tunnel vision. But that’s not the only thing you should be keeping tabs on when evaluating your lead gen performance.

More Revenue, Greater ROI — That’s Enough, Right?

Yes and no. If your lead gen efforts are delivering a return on your investment, you’re definitely on the right track. But as lead gen budgets increase (and they are), you’ll want to be sure you’re seeing more than just revenue growth.

 

budget allocation graphic

 

So, besides ROI, what questions should you be asking to make sure your lead gen strategy is hitting the mark?

#1: How Well Do I Understand My Target Market?

Leads aren’t just a number; they’re actual, real-life people, and that means if you want to nurture them through your pipeline, you need to understand them.

 

target market graphic

 

Once you understand the who, you need to figure out the how. As in, how to best reach them.

 

reach my target market graphic

 

Finally, you need to take a close look at your funnel to understand where your leads are and determine what kind of offer will keep them moving.

 



#2: What Are My Goals (& What’s Keeping Me from Them)?

You won’t really know how your lead gen strategy is performing unless you’ve set clear goals from the outset.

 

lead gen strategy goals graphic

 

So, now you know where you’re going…but are you taking the right road to get there? Your lead gen efforts should always align with your goals. But which are the most effective?

 

best lead gen tactics graphic

 

So you’ve got goals, and you’ve got a way to achieve them. What’s next?



Get Leads Rolling In  Is your lead generation channel bringing in the customers and revenue you're  looking for? Our lead gen strategies have captured 10,000 leads in six months  and 30,000 leads in one year for our client – see what First Page can do for  you.  Learn More

 

#3: Am I Tracking the Right Metrics?

Remember that lead gen is a team effort. A solid relationship between marketing and sales will go a long way toward telling you if you’re moving in the right direction. Transparency and communication are key, so everyone knows what’s happening in the funnel (and on your bottom line).

 

lead gen KPIs graphic

 

This is where it’s critical to have a solid sales enablement strategy.

#4: Should I Be A/B Testing?

Short answer: absolutely, yes.

Long answer: also absolutely, yes.

A/B testing is becoming standard practice for marketers, and it’s easy to see why.

 

usage of A/B testing graphic

 

A/B testing helps you determine which of your tactics will bring in the most leads and which types of messaging will nurture them through the funnel.

 

most popular element for A/B testing graphic

 

A/B testing allows you to make quicker, more informed decisions, so when something isn’t working, you can easily pivot before it harms your performance.

 

#5: What Is My Post-Close Strategy?

Lead gen isn’t just about getting buyers into the funnel — it’s also about getting them through the funnel. But once they’ve converted, what’s next? If you really want to grow your ROI, you’ll take a closer look at your post-close strategy and find ways to develop loyal customers. 

 

How? Two of the best ways are referral programs and reviews.

 

referral programs graphic




online review graphic

 

Remember that what happens after conversion is just as important to your ROI as everything that happens before conversion.

 

Bonus Question: How Do I Get Expert Help Building a Lead Gen Strategy That Delivers?

Answer: FPS is here for you! Our lead gen experts can answer all your questions and, even better, bring you maximum ROI for maximum growth. Get in touch to find out more!

 

Sources:

https://www.brighttalk.com/
https://financesonline.com/customer-reviews-statistics/
https://www.copper.com/resources/referral-marketing
https://truelist.co/blog/ab-testing-statistics/
https://medium.com/online-marketing-and-entrepreneurship/metrics-metrics-metrics-how-to-set-up-the-ultimate-lead-generation-machine-part-2-3b92514034db


Amplify Your Lead Generation  Is your lead generation channel bringing in the customers and revenue you're  looking for? Our lead gen strategies have captured 10,000 leads in six months  and 30,000 leads in one year for our client – see what First Page can do for  you.  Learn More

Alan Bedingfield

Alan is a strategic marketer and business leader with global experience working for organizations like Google, Microsoft, Toyota, and The Movember Foundation. Over the years, his work has shifted perspectives, influenced change, and driven results.

Get your free content audit now

Dip your toe in growth marketing with no obligations, no commitment: just a valuable sneak peek at what we can do to grow your brand.

Latest Articles

How Chat GPT Will Disrupt Growth Marketing

How Chat GPT Will Disrupt Growth Marketing

Ready for growth marketing gamechanger? ChatGPT is the latest AI innovation your brand needs for long-term, sustainable growth.

5 Reasons a Startup Needs to Prioritize an SEO + Content Budget for High Growth

5 Reasons a Startup Needs to Prioritize an SEO + Content Budget for High Growth

SEO is a must for all, but it is especially important for startups. Here's why you need to keep SEO and content at the top of your prioriti...

Content Marketing Funnel: How to Build and Optimize for the Buyer's Journey [Plus Free Template]

Content Marketing Funnel: How to Build and Optimize for the Buyer's Journey [Plus Free Template]

A content marketing funnel helps you visualize the customer journey. Learn how to create content for each stage of the funnel with examples...