Ahoy there! We’re about to set off on a voyage through the seven “Cs” — you know, the seven content formats that will keep your brand afloat and put the wind in your sails.
“But isn’t our brand blog enough?” you may wonder. Wonder no more because the answer is…not really. A blog is a crucial element of your content marketing, absolutely, but as they say (or at least, as we say), no blog is an island. It cannot stand alone without other content to support it and, in turn, support your brand.
But what are those other content types, and why do you need to be using them, like, yesterday? We’re about to find out.
Seven Content Formats That Aren’t a Blog
So, to recap, the seven content formats you should be exploring include:
- Video
- Podcasts
- Infographics
- Ebooks
- Social posts
- Templates
- Case studies
There are plenty of other content formats, of course. You may find some of them are more suited to your brand and your market. Remember that good growth marketing requires experimentation and testing, so don’t be afraid to try out new formats until you find a good fit.
Need Expert Help Broadening Your Content Horizons?
No worries, we can help you get your “C” legs! Our content experts are versed in all of the formats described above (and more), and they’re on deck to help you create a strategy that utilizes the most effective content types for your brand, your audience, and your goals.
