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Content Marketing

Sailing the Seven Cs: 7 Content Formats That Go Beyond the Blog [+ INFOGRAPHIC]

Blogging is a great start when it comes to boosting site content and optimization, but don't stop there. Here are other content types to leverage.

1 mins read time

Ahoy there! We’re about to set off on a voyage through the seven “Cs” — you know, the seven content formats that will keep your brand afloat and put the wind in your sails. 

“But isn’t our brand blog enough?” you may wonder. Wonder no more because the answer is…not really. A blog is a crucial element of your content marketing, absolutely, but as they say (or at least, as we say), no blog is an island. It cannot stand alone without other content to support it and, in turn, support your brand.

But what are those other content types, and why do you need to be using them, like, yesterday? We’re about to find out.



Seven Content Formats That Aren’t a Blog

So, to recap, the seven content formats you should be exploring include:

  • Video
  • Podcasts
  • Infographics
  • Ebooks
  • Social posts
  • Templates
  • Case studies

There are plenty of other content formats, of course. You may find some of them are more suited to your brand and your market. Remember that good growth marketing requires experimentation and testing, so don’t be afraid to try out new formats until you find a good fit.

Need Expert Help Broadening Your Content Horizons?

No worries, we can help you get your “C” legs! Our content experts are versed in all of the formats described above (and more), and they’re on deck to help you create a strategy that utilizes the most effective content types for your brand, your audience, and your goals. Give us a shout and let’s explore the seven Cs together!

Content  Take your content marketing to the next level – out content strategy was  voted, "Best Content Marketing Program Strategy" by the Content Marketing  Institute.  Learn More

Deepshikha Dhankhar

As a content strategist & marketer, Deepshikha does more than answering "are you a writer?" With a decade of experience in editorial and inbound content, she's particularly obsessed with dynamic content and a data-driven approach in addition to story-telling for SMBs and Enterprises. She lives in the UK with her husband and a little daughter and wishes to visit Edinburgh at least 5 times a year!

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