Startups have been on the rise over the past few years and continue to grow each year, even during the COVID-19 pandemic. According to the March 2021 business statistics report from the U.S. Census Bureau, business applications were up to a record high of 40 percent year after year. If you work for a startup, you will need to know how to market the business to build brand awareness in the early stages of your marketing cycle. In the spirit of a booming startup economy, our team here at First Page has gathered up the best articles around the internet about marketing for startups.
Neil Patel is one of the top marketing personalities in the world. His advice is highly sought after and his guide to marketing for startups will help get your content marketing strategy off to the races! Patel highlights how to choose your target market, defining keywords for your business or product, and how to measure success for your marketing plan.
Forbes provides five essential steps to building brand awareness and what channels you can use to market your startup business. Whether you're a part of a marketing team at a tech company or run inbound marketing for a digital agency, understanding building blocks for promoting your business, such as starting a blog or having an active social media presence, is key to building your brand. Depending on your startup's goals or needs, you may need one or all of these essential building blocks.
The writer of this article, Marcus Taylor, made an excellent opening statement about marketing for startups, "Two fundamental truths exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a crap product gain a mass audience." This marketing guide is an in-depth, no fluff guide on earned, paid, and owned media marketing. The core message being startups need to listen to customer feedback in the early stages of their startup journey.
Creating a balanced and effective marketing plan on a tight budget is no easy venture for a startup, but these seven ideas from this article can give you useful ideas. These ideas help you rely less on paid advertising and focusing more on your central why and how you can engage with your audience through content instead of just selling to them.
When building marketing for any startup venture, doing your research on your ideal audience and competition is essential to success. This article from 500 Insights provides a detailed look into how you can analyze your market audience and identify your competition's top digital marketing strategies.
Managing SEO for any startup is a challenge. SEO planning is a time-consuming process that requires planning and avoiding content overload. This article by Seth Richtsmeir goes over some common mistakes many tech brands make when implementing SEO into their marketing plan.
Get Your Marketing for Startups Underway
Creating a marketing plan for your startup is essential. These articles can give you a good starting point for beefing up your inbound marketing plans. Here at First Page Strategy, we’re in the trenches every day and understand how overwhelming it can for startups to create, implement, and manage a marketing plan successfully. If you’re interested in reaching new customers, get in touch with us to discuss.