You want to achieve long-term, sustainable growth for your brand. But you’re in a hurry to get started. Still, when the end goal seems far off and a little bit overwhelming, you might be wondering where to begin.
We’re here to let you in on a little secret. Growth marketing is a long game. There are no easy fixes, no one-and-done or set-it-and-forget-it shortcuts. BUT (yep, it’s a big “but”) — you can launch a growth marketing strategy in just four weeks and get your brand started on a year (or more) of revenue acceleration.
How? With our four-week DIY Growth Marketing Course. It’s based on the actual process we use with our own clients and pulls from much of the information and steps we go through in our Strategic Growth Engine. Oh, and did we mention it’s totally FREE? Yep, for a grand total of $0, your brand can get the insights, tips, and how-tos to launch your own custom growth marketing strategy. Ready to rev your engines? Let’s go.
Build Your Custom Growth Marketing Strategy with Our Free 4-Week Course
Fasten your seatbelts. We’re about to reach top speed on crafting a growth marketing strategy that will work for your brand. Here, we’ll break down what you’ll learn each week and drop a few hints about all the valuable tools and resources you can expect to find when you download the course.
Week One: Kickoff
Get started with a step-by-step plan to launch your growth marketing strategy.
What You’ll Do:
- Clearly outline your kickoff process.
- Launch your discovery process.
- Schedule calls to key stakeholders, including customer services, sales, product development, and leadership
What You’ll Need:
- A handy strategy kickoff checklist (we’ve got you covered)
Week Two: Audits
You don’t know where you need to go until you know where you are. This complete and in-depth audit process will give you a solid grasp on where your brand currently stands so you have a clear picture of how far you can grow.
What You’ll Do:
- Create templates for audits across all marketing channels.
- Gather info, uncover gaps, and identify opportunities.
- Gain a big-picture understanding of how to shape your strategy.
What You’ll Need:
- Audit templates and checklists (you’ll get one for each marketing channel)
Week Three: Building the Strategy
You’ve got stakeholder buy-in, and you know where you are right now. It’s time to build a strategy to get you where you need to go. This is where the strategic engine really revs up.
What You’ll Do:
- Establish your buyer personas and customer intent paths.
- Build out a content strategy and calendar to keep you on track.
- Create workflows and processes to implement your strategy.
- Align everything to the buyer’s journey/intent and your primary keywords.
- Plan out a distribution strategy.
What You’ll Need:
- Templates, workflows, and style guides (you’ll find everything you need to get started in the course)
Week Four: Advanced Analytics & Planning
Being data-driven is critical to growth marketing. It allows you to make informed decisions and easily pivot when something isn’t working. This week will walk you through how to use the numbers to drive your success.
What You’ll Do:
- Complete any necessary data fixes discovered during your initial audits.
- Blueprint your analytics dashboards in Google Data Studio, Klipfolio, HubSpot and more.
- Plan an internal project management workflow to stay on top of the data and create tight feedback loops.
- Create a regular analysis and reporting process.
What You’ll Need:
- A checklist for advanced analytics and planning (don’t worry; we won’t leave you hanging)
And there you have it. In just four weeks, you’ll have a rock-solid foundation in growth marketing and a fleshed-out strategy you can use to grow your brand in the months (and years) to come. There’s even more to explore once you sign-up for the full course.
And, because we haven’t said it enough — all of this insight and all of these resources are totally on us (we’re givers like that). Download your four-week DIY Growth Marketing Course and get started today!
