From SEO and voice search trends to Pinterest codes and AI automation, this month’s roundup provides you with an arsenal of information to improve your overall marketing impact. Our goal is share top articles we’ve been reading and saving as well as our own to give you some tangible info and data you can put to use right away. Let’s get started!
On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.
So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.
Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video marketing campaign, the term itself has really garnered a lot of attention each year as brands like Dollar Shave Club create videos that reach thousands — sometimes millions — of people. But, to produce an effective video, and before you can focus on the outcome of the video, you need to ensure you’re using the right tools.
Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscription, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.
A business is nothing without its customer, and the more a business knows about its customer, the better it can market to them. With the world we live in today, knowing your audience and customer’s unique wants and needs is easier than ever. To help you pinpoint and segment your marketing strategy, we’ve gathered a roundup of customer-centric blogs to gain clarity on your audience and improve customer loyalty. Expect lots of premium content on how to cater your marketing efforts to your customer; whether that's in email marketing, paid ads, brand voice, or social media. After all, they are your biggest asset.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.
We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.