We get it, the demand for content creation is through the roof. And even as the conversation moves to an emphasis on quality over quantity, the challenge remains the same: to keep up with the demand of creating content that will actually serve a purpose, educate potential customers and ultimately drive business.
Some brands have hit their content strategy out-of-the-park, others aren’t quite there yet. Below is our list of high-quality examples of brand journalism and publications from well-known companies around the world. We like to reference these examples in our content strategies for clients and borrow parallel strategies that might work for First Page clients. They say imitation is the sincerest form of flattery, and below are the "big brand" content centers that we think are worth imitating.
From SEO and voice search trends to Pinterest codes and AI automation, this month’s roundup provides you with an arsenal of information to improve your overall marketing impact. Our goal is share top articles we’ve been reading and saving as well as our own to give you some tangible info and data you can put to use right away. Let’s get started!
On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.
So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.
Content is king! Could that statement be any more true in the world we live in today? At the rate of which things are created and shared on the internet, companies are demanding quicker and more streamlined processes for getting content into the hands of their consumers. Enter Content Marketing platforms.