When’s the last time you went shopping online, loaded a cart up with items, got distracted, and navigated away from the website? Probably pretty recent. Because kitten. Meme. Music video. Squirrel.
Did you get a follow-up email from the company with a coupon, reminder or reason to return to your shopping cart on their site and purchase? If not, they missed out on one of the best types of nurture campaigns out there. One that would increase their monthly business revenue simply by sending an automated email.
When it comes to digital marketing, SEO is arguably the greatest tool that you have at your disposal with the biggest bang for your buck. SEO, or search engine optimization, is the practice of leveraging the algorithms of search engines to boost the visibility of your website in search results.
What do most of us do when we have a question?
If you're like me you turn to Google. Within minutes I can be halfway through a blog post or video giving me the information I'm looking for. Now if we look at this process from the marketing side of things, I've just entered the inbound marketing funnel. So what will it take for me (a new lead) to take further actions and eventually make a purchase?
Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.
If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.