If you spent time and money creating a compelling offer for new prospects, you want to maximize the number of conversions from this offer. But what is the best way to ensure the most amount of people who visit your landing page, convert? Building a successful landing page is like a science — and much more complex than popping a form and offer on a page. We gathered some of the best advice and case studies across the web from the industry-best landing page tools and brands to help you understand the periodic table of landing page conversion:
If you’re using WordPress to build and manage your small business website, you’ve made a fantastic decision. WordPress is used by 60 percent of all websites running on a content management system (CMS), making it the most popular CMS platform out there. It’s popularity is in part because it is easy to use and free — the best of both worlds. In addition, as a WordPress user you have access to a library of more than 45,000 free (or inexpensive) plugins that can optimize your website design and content, and integrate with many other popular marketing tools.