Because it’s becoming increasingly easier to automate previously time-consuming and clunky business tasks, there’s never been a better time to be a small business owner than in 2016. Technology platforms provide hundreds of ways to run your business from the cloud, creating more efficient processes that save small business owners time and money. And really, what’s better than making more money and having more time? But, with so many options for tools, it can be hard to know what exactly to use for your business. I’ve gathered a list of the best small business tools — at the best price point for scrappy budgets:
Keeping up on marketing to your new and existing customers can be really time-consuming — especially if you’re a small business owner. It’s sometimes hard to squeeze the full-time job of marketing between managing employees, financial tasks and generally running your business operations.
Luckily in the age of technology and software as a service (SaaS), automating your marketing tasks is possible by standardizing processes to save you time. The term “marketing automation” refers to the software platforms that can help you do this. Generally speaking, marketing automation platforms help you create a wide net to scoop up prospective customers on the internet and then work to convert them to a paying customer.
But the act of marketing automation, and often each platform from Hatchbuck to HubSpot to Marketo, has its own terminology. If a marketing consultant told you to ‘create content mapped to your buyer’s journey to capture leads and nurture them with drip campaigns and CTAs to convert,’ you might ask yourself, “What the heck does that even mean?”
We’ve put together a handy, quick guide to 33 standard marketing automation terms for you to refer to if you ever feel a bit lost in this new age of marketing automation.