Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram post or a stellar re-brand. However, the market is so saturated with ideas, messaging and advertisements via any and every channel you could think of that it’s often more taxing to find that original concept that sets your agency and your client apart from the rest.
Increasing the prices for your agency services can be overwhelming, especially working through the transition with current clients who might be at a rate that’s lower than you’d like. The thought of trying to charge your clients more may make you feel guilty or afraid. Guilty for charging more to those who have been loyal and helped your agency succeed, and afraid that increasing your rates will cost you work, or at the very worst, a client. But, to sustain your increasing business costs and growth, a rise in price is inevitable as your agency grows.
Are you currently working at an agency with clients that don’t understand creative or “out-of-the-box” thinking? Maybe they have a very limited brand that hinders creativity? Maybe you just don’t agree with traditional agencies’ way of business. You might have your own unique opinion and skills in design, illustration, brand, photography, etc. And you just want to do things your way. Starting your own agency is achievable now more than ever.
So, how can you start building yours?
I’ve gathered four simple things you can start working on today to launch the creative agency of your dreams: this year.
You know the feeling: the excitement of an upcoming business trip. Daydreaming about how productive you’ll be during the trip, believing you’ll get double the work done in half the time. I kid. In reality, business travel is exhausting — disrupted sleep, lack of exercise, poor food choices and unpredictable internet connections make staying productive a lot tougher than you imagined it to be. Many times I’ve come back from business trips feeling triple exhausted and twice as behind on all of my work.
After years of business travel, including monthly trips across the country when I worked for a company located on the other side of the U.S., I’ve learned a few things about improving business travel. Here are five tips to overcome travel challenges and make the most of your business trips.