Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.
If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.
“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.
I love Contently as a brand. They’ve been on the content marketing scene early doing really smart stuff. Not only do they have great content themselves with an industry-leading blog, but they also host cool events for content marketers. I had the privilege of attending one in San Francisco where Facebook talked about their content marketing strategy and we all went home with content marketing swag. I even hired Contently as a platform years ago for two different brands I’ve worked for as the Head of Content.
But, I do have a little secret. I’ve always thought it was a bit ridiculous that brands actually pay Contently’s high prices. And now, it’s not a platform I’d recommend to my First Page clients. Hear me out.