Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video marketing campaign, the term itself has really garnered a lot of attention each year as brands like Dollar Shave Club create videos that reach thousands — sometimes millions — of people. But, to produce an effective video, and before you can focus on the outcome of the video, you need to ensure you’re using the right tools.
In the mix of too many statistics, the important social media stats are being lost. We’ve gathered a collection of social media statistics that are important to pay attention to because they give essential direction to your marketing strategy that could change the way you think about and execute your marketing campaigns. Here are 4 important social media statistics you might be overlooking:
If you’re ready to hire a social media manager, you’ve probably reached the realization that most business owners have reached: social media is absolutely necessary, but it’s too time-consuming to manage on your own.
Luckily there are tons of social media enthusiasts out there who turned their love of connecting online into a full-time job. Now you just need to find the right one to hire for your small business.
Here are a few guidelines on what to look for when hiring a rock star social media manager:
At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.
Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content.
While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation.
If you want to understand your customers and competitors better, and how to create the best service and content to reach them, a great way to do so is by utilizing “social listening.” There are dozens of sites and places online that your target audience members are having conversations. By tracking just the mentions of your brand in social, you’re still missing out on conversations that could be relevant to your brand and industry. Social listening tools will allow you to track keywords, phrases and brands that will provide insight you can leverage for your small business. With social listening, you can:
Find PR opportunities
Discover new places to reach potential customers
Uncover content ideas that will resonate
Figure out ways to beat your competitors
Editing your iPhone photography can turn boring, dull photos into awesome, eye-catching visuals for your small business. However, if you don’t have expert photo composition to begin with, photo editing will only get you so far. Even if your original snapped photo isn’t exceptional, you can often crop the photo to create a composition that is interesting to your viewer. In the third and final installment of our photo series, I’ll teach you some basic cropping skills to create compelling images for your brand.
If you’ve attempted to take professional photos for your small business but they’re just not cutting it, you’re probably missing out on the world of iPhone editing. The iPhone is known for its ability to capture high-quality photography because of the technology behind the phone and its apps.
Some of the best photographers in the world shoot using only an iPhone and editing apps. But the great news for you is that it doesn’t take a professional photographer to master the world of iPhone editing. All you need is a great photo editing app and the right tools, and you too can create professional photos.