Everything we do at First Page as an "inbound marketing collective" includes content marketing. SEO is nothing without new content to feed search algorithms; Email Marketing includes writing email content and linking to additional content such as guides; Social Media is writing micro-content and sharing links to content such as blogs; Lead Generation is creating content that users want to download... etc. etc.
There is a common term that has gone around the marketing world for many years that I now roll my eyes at: "CONTENT IS KING!"
But it's true. In our world, Content is Head of State, our Leading Light and SuperStar, our Overlord and Top Dog, and our Kingpin.
That's why we're so excited to share with you that First Page was announced a finalist in the biggest content awards of the year — the 2020 Content Marketing Institute Awards. We didn't earn this title for just one content project we did, but instead for "Best Multi-Year Content Program." We were awarded for our four years of hard work on a client's content, and our small, boutique marketing collective was named a finalist next to top brands such as Salesforce. Huzzah!
I share this in the hope that it'll give you even more reason to stick around and listen to the content we're sharing each month. Cause we know our stuff.
Our September roundup is full of resources and ideas to help grow your brand through inbound marketing. Let’s get started!
For over 15 years now, HubSpot has paved the way for the inbound marketing world. The proprietary marketing automation platform takes the guesswork out of identifying which campaigns and marketing channels successfully attract quality leads, convert customers, and engage clients. Here's how to make the most of the platform:
If your brand's website doesn't have links pointing to it from other trustworthy websites, you're missing out and potentially losing to the competition. The trusted link-building strategy for years has been guest blogging, but Google's recent changes might tell a different story:
There are times when you have to cater to conversion rate optimization over brand guidelines or vice versa. But many times, we're drawn to making CRO the focus (as it leads to sales and revenue). Let's explore why your brand should strive for a healthy balance between the two areas:
It's no secret HubSpot is the pioneer of inbound marketing. In this article we're looking at four major challenges most marketers face around lead generation and how HubSpot's powerful automation and data driven tools can help you succeed in attracting new customers while nurturing them each step of the way:
Throughout our decade-plus of experience at First Page, we have seen blogs heavily drive SEO success for brands. They also create brand awareness, generate quality leads, and drive revenue to your business. Ready to revamp or recharge your brand's blog presence? Read more:
Your brand is already creating and sharing valuable content. Finding ways to merge your original content with buzz worthy topics or discussions via Instagram stories, in particular, can really drive engagement. Check out HubSpot's best practices on this topic:
Calling all digital marketers — we're exploring a myriad of income streams available to remote workers. Even prior to our current global situation, Upwork was predicting 73 percent of all departments would utilize remote employees by 2028. Looks like we’re already living in the future: