This month we don't want to talk about football, mashed potatoes or fall centerpieces — our November Roundup is focused on Customer Marketing as part of a marketing funnel. Let’s get started!
It’s Time to Put the Customer First, Again
While the traditional marketing funnel focuses on the actions a company takes to guide potential leads through the buyer’s journey, we’d like to propose a new funnel:
Your brand likely already has an SEO strategy in place. Can you tell us, in one minute, what that strategy is? A clear, concise strategy is imperative. Here are 6 steps to help:
Does Growing Your Lead Gen by 72% Sound Good?
Most likely you're seeing some business from inbound leads but did you know you could be seeing up to 72% of new business leads solely from inbound strategies?
Who Are You REALLY Trying to Reach?
To effectively align marketing and sales strategies, you must first have a clear picture of your target audience. Creating an accurate buyer's persona is essential:
Every Team Should Understand the CRO Objectives
The end goal is the same — convert more customers. But if your teams aren’t on the same page in utilizing data and the changes needed to increase conversion, the whole thing falls apart:
Keyword Research + Well Executed Plan = Traffic
It's amazing how a little focused keyword research can uncover huge content marketing opportunities. To see real results you need to work with SEO experts who can create a custom strategy tailored for your brand. Check out this real-life case study:
Ready to Build a World-Class Remote Marketing Team?
The results continue to reiterate the benefits of working with a remote team. Lower overhead, increased productivity and satisfaction among team members, the list goes on. Managing your dream team effectively is key. Here are 6 tips: