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Inbound Marketing

How to Shift Your Brand and Marketing Tactics Right Now

This month's roundup covers marketing dashboards, video marketing, UX design and how your brand can use ephemeral content to engage with customers.

5 mins read time
Jeanna Barrett
Jeanna Barrett

Apr 02, 2020

Welcome to April — we made it. We are seeing some of the content we've written in the past and new content on relevant topics around this changing economy soar to 1,000-3,000% traffic in Google Analytics. So, the good news is: more people than ever are online. And you can still capture them as customers. More on how to do that below in our featured articles this month.

Our April roundup is full of resources and ideas to help. Let’s get started!

DRUNK ON INBOUND? NO WAY. WE HAVE THE HANGOVER CURE

Feeling Disenchanted With Inbound Marketing? Read This First

Awhile back, I stumbled across an article that Marketo wrote for their CMONation blog titled, “Drunk on Inbound, and the Hangover Is Severe.” The article confusingly seemed to advise it's readers to move away from inbound marketing. I've shared my thoughts on why this is not good advice but more importantly what you SHOULD be doing:

Tools of the Trade: 5 Marketing Dashboards to Aggregate Your Data and Boost Your Biz?

How to Get Started With Marketing Dashboards and Analytics

There are two kinds of marketers in this world: those who light up when they hear words like, “analytics,” “metrics,” and “data”... and those who don’t. Thankfully we're the kind who light up — let us show you our favorite marketing dashboards and how to make data work for you:

Let's Talk About YouTube and Video Content Marketing

Create Your 2020 Video Marketing Plan

Did you know nearly 100 billion users flock to YouTube every month? Or that YouTube content reaches more users between the ages of 18-34 than any cable network? Each month, 6 billion hours of content are viewed — If your brand isn’t yet using YouTube, here are a few facts that might change your perspective:

What's the Best Way to Stand Out Against Your Competitors? Survey Says...UX Design

UX is The Top Brand Differentiator Among Marketers in 2020

We love using data and analytics to inform our marketing choices. In a survey from independent research firm Survata, marketers were asked to name their key pain points and areas for growth — turns out UX design is on everyone's mind:

Evaluate Your Marketing Tech Stack & Get Rid of Anything That Doesn't Integrate

What Does Your Tech Stack Need to Do?

How many different apps, platforms and individual pieces of software does your marketing team use? With endless tools to help you ideate, automate, publish, and analyze every element of your marketing, it's crucial they can seamlessly connect. Here's our advice on what to look for:

Is Your Brand Creating Ephemeral Content? If Not, You Should Be

So What Exactly Is Ephemeral Content?

Stories today often start with, "For a limited time!" If you're on Instagram, you know that "stories" have become more than fairy tales – they're blink-and-you'll-miss-it snippets of content shared for just 24 hours. And thus begins the story of ephemeral content – that is, time-restricted content designed to make an impact:

How Quarantine Has Changed Our Team's Usual #Remotework

From The First Page Marketing Team: How We’re Staying Balanced, Productive and Relaxed As Remote Workers

Because of the coronavirus, many companies and employees across the globe have suddenly become “work from home” teams due to quarantine and office shutdowns. If you’re a usual digital nomad or remote worker, we also have four tips for you on how to manage this changing remote work environment:

That’s all folks! For more content and the latest in digital marketing trends, subscribe to the First Page newsletter and follow First Page on Instagram Twitter, Facebook and LinkedIn.  

 
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Jeanna Barrett

Jeanna is the Founder & Chief Marketing Expert for First Page, an award-winning, fully distributed marketing agency. Jeanna has a combined 17 years of inbound marketing experience at venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on business and tech. She's been named 'Top 40 Under 40' of brand marketers and 'Best in the West' for financial technology marketing. In 2016, Jeanna left the U.S. to lay roots and build her business in Belize, and in 2021 First Page was named #43 in fastest growing private companies of Inc. 5,00 Regionals: California.

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