Back to Blog
SEO

SEO Best Practices and Content Marketing Advice

Our March roundup covers content marketing strategies, SEO insights (including what to watch out for), Google's changes and more. Take a look.

5 mins read time
Jeanna Barrett
Jeanna Barrett

Mar 02, 2020

We're traveling quickly down the road of 2020 and around the bend into Q2. And per usual, the path of online marketing is ever-changing. In quarter one, there were two big changes for the inbound marketing world:

  1. Facebook will now be forcing all ad accounts to optimize at the campaign level

  2. Google announced the plan to phase out third-party cookies 

Our March roundup is full of resources and ideas to help. Let’s get started!

WHAT FACEBOOK'S NEW CAMPAIGN BUDGET OPTIMIZATION MEANS FOR YOUR INBOUND MARKETING STRATEGY

Be Prepared to Change How You Measure Success

Facebook's recent changes to how it handles ads is a small but significant change. As the focus now shifts to campaign level spending vs individual ad sets, Facebook will determine which ad sets are performing the best (based on your criteria) and then allocate your budget accordingly. For a deeper dive on these changes and how they affect your inbound marketing strategy check out our recent post.

How Long Does it Take for Content Marketing to Work?

The Simple and Not-So-Simple Answer

The short answer is, it all depends on your specific metrics and goals. As an agency focused on showing our clients tangible ROI, we appreciate that this article dives into how to use a few key analytics to focus on growth from content marketing. Identify the real l conversion goal and align your efforts accordingly:

What Google's Plan to Phase out 3rd Party Cookies Means for Inbound Marketing

Third-Party Cookies Are on the Way Out

THIRD-PARTY COOKIES ARE ON THE WAY OUT

We believe this is good news for inbound marketing — re-personalizing ads and serving up content the end-user genuinely wants, content created within the inbound marketing eco-system is the perfect match::

We Took a $13 SEO Course Promising Top 10 Google Ranking. Here's What Happened

So, How Do You Get Your Brand to Rank in as Many Search Results as Possible?

Looking for a quick kickstart to your SEO? We took a $13 SEO course taught by Alex Genadinik, a coach on business, entrepreneurship, and marketing. In an hour’s time, we learned several ways to dominate the first page for our keywords. Here's what we learned:

6 Tips for Choosing the Right SEO Consultant

Here are Six Tips To Point You in the Right Direction

Have you hired an SEO agency or consultant and been disappointed with the results? An SEO consultant should help boost your traffic and conversion rates (for starters) and be able to implement strategies directly in support of your brand's KPI's. Here are six tips to help you find the right SEO partner for you and your brand: 

Stop Thinking About Keywords: Map Your Content to User Intent

Google’s Evolving Treatment of Keywords

How valuable is your content? Does it fulfill a searcher's need? You can use a particular keyword or set of keywords all over a piece of copy, but if that content doesn't say anything new or useful, then you're still not likely to rank for much.  Provide the content that serves the end-user over keyword-rich content:

The 8-Hour Work Day Has Us Feeling Some Type of Way — And It's Not Good

Now It’s Becoming a Question Of, “Why Isn’t Everyone Working Remotely?

As an inbound marketing agency made up of digital marketing experts from all over the globe, working remotely is our bread and butter. With firsthand experience in building a remote agency our founder, Jeanna has just shared an exciting article on our new remote working blog:

That’s all folks! For more content and the latest in digital marketing trends, subscribe to the First Page newsletter and follow First Page on Twitter, Facebook and LinkedIn.  

New call-to-action
 

Jeanna Barrett

Jeanna is the Founder & Chief Marketing Expert for First Page, an award-winning, fully distributed marketing agency. Jeanna has a combined 17 years of inbound marketing experience at venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on business and tech. She's been named 'Top 40 Under 40' of brand marketers and 'Best in the West' for financial technology marketing. In 2016, Jeanna left the U.S. to lay roots and build her business in Belize, and in 2021 First Page was named #43 in fastest growing private companies of Inc. 5,00 Regionals: California.

Get your free content audit now

Dip your toe in growth marketing with no obligations, no commitment: just a valuable sneak peek at what we can do to grow your brand.

Latest Articles

Don't Build a House on Sand: How Growth Marketing Lays a Strong Foundation for Success

Don't Build a House on Sand: How Growth Marketing Lays a Strong Foundation for Success

The tallest buildings need the strongest foundation. Lay the groundwork for long-term, sustainable growth with growth marketing.

How Content Marketing and Lead Generation Work Together

How Content Marketing and Lead Generation Work Together

Getting leads in your funnel is great. But what if you don't have the content to keep them there? Lets see how content and lead gen work be...

How Do Paid Ads Work? And 6 Other Paid FAQs to Know

How Do Paid Ads Work? And 6 Other Paid FAQs to Know

Want to know if PPC or other paid ads are the right choice for your brand? You've got lots of questions. And luckily, we've got the answers...