We're traveling quickly down the road of 2020 and around the bend into Q2. And per usual, the path of online marketing is ever-changing. In quarter one, there were two big changes for the inbound marketing world:
Facebook will now be forcing all ad accounts to optimize at the campaign level
Google announced the plan to phase out third-party cookies
Our March roundup is full of resources and ideas to help. Let’s get started!
WHAT FACEBOOK'S NEW CAMPAIGN BUDGET OPTIMIZATION MEANS FOR YOUR INBOUND MARKETING STRATEGY
Facebook's recent changes to how it handles ads is a small but significant change. As the focus now shifts to campaign level spending vs individual ad sets, Facebook will determine which ad sets are performing the best (based on your criteria) and then allocate your budget accordingly. For a deeper dive on these changes and how they affect your inbound marketing strategy check out our recent post.
How Long Does it Take for Content Marketing to Work?
The short answer is, it all depends on your specific metrics and goals. As an agency focused on showing our clients tangible ROI, we appreciate that this article dives into how to use a few key analytics to focus on growth from content marketing. Identify the real l conversion goal and align your efforts accordingly:
What Google's Plan to Phase out 3rd Party Cookies Means for Inbound Marketing
THIRD-PARTY COOKIES ARE ON THE WAY OUT
We believe this is good news for inbound marketing — re-personalizing ads and serving up content the end-user genuinely wants, content created within the inbound marketing eco-system is the perfect match::
We Took a $13 SEO Course Promising Top 10 Google Ranking. Here's What Happened
Looking for a quick kickstart to your SEO? We took a $13 SEO course taught by Alex Genadinik, a coach on business, entrepreneurship, and marketing. In an hour’s time, we learned several ways to dominate the first page for our keywords. Here's what we learned:
6 Tips for Choosing the Right SEO Consultant
Have you hired an SEO agency or consultant and been disappointed with the results? An SEO consultant should help boost your traffic and conversion rates (for starters) and be able to implement strategies directly in support of your brand's KPI's. Here are six tips to help you find the right SEO partner for you and your brand:
Stop Thinking About Keywords: Map Your Content to User Intent
How valuable is your content? Does it fulfill a searcher's need? You can use a particular keyword or set of keywords all over a piece of copy, but if that content doesn't say anything new or useful, then you're still not likely to rank for much. Provide the content that serves the end-user over keyword-rich content:
The 8-Hour Work Day Has Us Feeling Some Type of Way — And It's Not Good
As an inbound marketing agency made up of digital marketing experts from all over the globe, working remotely is our bread and butter. With firsthand experience in building a remote agency our founder, Jeanna has just shared an exciting article on our new remote working blog: