First Page Roundup: A Q4 Guide to Plan Your 2021 Marketing Strategy

It's Q4 of 2020! We're on the downhill slide to next year — our team is personally already building our clients' 2021 marketing plans, are you building yours? Here's the groundwork we recommend doing this quarter in preparation of your 2021 marketing plan:

  • OCTOBER: Start thinking ahead and building outlines for your 2021 marketing plan

  • NOVEMBER: Evaluate how your team and marketing channels performed.

  • DECEMBER: Start building your plan and reviewing KPIs.

Setting time aside to accomplish the above will set you up for a successful 2021 — despite a vaccine, or not. Our October roundup is full of resources and ideas that can help prepare you and your brand to grow in 2021. Let’s get started!

 

7 Ways to Improve Your Abandoned Cart Email Campaign So That You Make Even More Money

Studies show that cart abandonment is slowly creeping upward, with as many as 75 percent of shoppers leaving before pulling the trigger. Not only can you still convert these leads into sales, you can do so in a way that builds trust and rapport, not just a quick sale. Here's how to approach regaining those customers:

 

It Doesn't Work to Drive Leads to an Ugly Brand

Is your brand website a beauty or a beast? It’s a tale as old as time (or at least as old as the web). But when it comes to your brand, this story might not have a happy ending. It takes a website visitor approximately half a second to form an opinion on your brand after setting eyes on your homepage. Here's how a strong brand keeps leads around:

 

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Do We Recommend Using Facebook's Alleged New Email Marketing Platform. Nah.

Zuckerberg has done it again! Or has he? Late this spring, Facebook began quietly rolling out an email marketing platform for select business profiles. So, are we witnessing the beginning of a new era of email marketing? To cut to the chase, likely not. Here are some better ways to up your email marketing strategy:

 

How to Create and Execute a Successful Lead Gen Strategy

Generating leads is challenging but essential for the survival of your brand. In fact, lead gen is THE top priority of marketers. But generating leads for your brand isn’t a straightforward process — it requires strategy, execution and continuous optimization. Our step-by-step guide will show how we approach lead gen for our clients:

 

Is SEO Different From Inbound Marketing?

To us, the distinction is crystal clear, but many brands (even ones seeing some success) don't fully grasp how SEO connects their content and inbound marketing strategy to leads. Without a robust and forward thinking SEO strategy, you're simply throwing content into the wind and hoping it lands. Here's what you need to know:

 

Top Lead Generation Programs for 2021

We get it, finding the right lead generation programs can be overwhelming. Cutting through the noise and clutter to find the right tool for your needs can be difficult. We're breaking down the qualities to look for in a great lead gen program, and covering our favorites from Hubspot to Leadformly and more:

 

What Will Happen to "Digital Nomad" Elite When the Workforce Is Inundated With Remote Workers After Coronavirus?

With 42 percent of employees across the U.S. now working remotely, the virus has brought about a shift in the way employers view remote work. We're discussing the affects on both veteran digital nomads and new remote workers:

 

That’s all folks! For more content and the latest in digital marketing trends, subscribe to the First Page newsletter and follow First Page on Instagram Twitter, Facebook and LinkedIn.  

 
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