When focusing on building a content channel for your brand, the aforementioned is a very tricky balance. You, of course, need to write content that will help build your organic traffic and drive revenue growth, however, you *have to* keep your content relevant, focused on search intent and problem-solving, and interesting to your target audience, first and foremost. And you should be very thoughtful about where and how you're sharing each type of content.
That's why we build custom problem-solving content that we hope helps improve your brand's inbound marketing strategy. This month, we're sharing:
How to work in SEO sprints so you're not wasting time on an "all-in" strategy that doesn't yield results after six+ months.
A different strategy to get to know your target persona in a deeper way — ethnographic research.
Details on a new, upcoming 2021 Page Experience Metric Google has prepared us for.
How coronavirus should be changing your content and email strategy — and what you shouldn't be doing right now.
Our opinion on if Twitter should be in "everyone's" social media arsenal. We actually recently chose to shutter it for a client of ours and share why.
Our August roundup is full of resources and ideas to help. Let’s get started!
It's More Important Than Ever to Create Content That Isn't Tone-Deaf
Relevant content acknowledges cultural context and furthers the conversation with its target audience. Now more than ever, brands need to understand their customer's needs and wants as human beings, and speak to them from a place of understanding and sincerity. Here's a look at how to approach this topic, and a few brands who've demonstrated what NOT to do:
Make Sure Your Marketing & Product Team Work in SEO Sprints, Not Silos
As the economic landscape has drastically shifted, many brands have increased PPC strategies in hopes to achieve quicker results than traditional SEO efforts. Brands who are using SEO sprint strategies, like optimizing keywords their competitors are ignoring, are seeing tangible results:
How to Use Ethnographic Research + Qualitative & Quantitative Data in Your Inbound Marketing Strategy
So what exactly is ethnographic research? It's about really listening to and understanding your audience. What do they need? How can your brand interact with those needs in an authentic way? Here's how your brand can effectively use this strategy many brands overlook:
What You Need to Do to Prepare for the "Page Experience" Metric Google Announced for 2021
Core web vitals, mobile-friendliness and safe browsing are just a few things Google will officially be rewarding. In other words, sites that offer the best experience and most relevant content to viewers. Here are the changes your SEO team needs to prepare for:
Coronavirus Made Every Brand Dust Off Their Email List
We don't need to tell you that email marketing is still a valid tool (or maybe we do). Coronavirus has ushered in a new era of email marketing and communicating with your audience through email has never been more valuable. Here's what you can do right now to dust off that list and bring it into the light:
Is Twitter Something Brands Should Be Spending Time on in 2020? We Say No
With 330 million monthly users worldwide, Twitter has consistently remained in the top five social platforms, But is it worth the investment of time and resources to include Twitter in your social media strategy to build and promote your brand? Here's why we say no:
Slack Channels & Apps to Connect Remote Employees and Build Camaraderie
Working remotely often means there's a lack of "workplace" culture and social interaction for employees. Thanks to incredibly powerful apps like Slack, creating connection and culture from afar has never been easier. Here are some amazing ways to utilize Slack for remote teams:
That’s all folks! For more content and the latest in digital marketing trends, subscribe to the First Page newsletter and follow First Page on Instagram Twitter, Facebook and LinkedIn.