First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

roundup - 1.jpg

At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.

Instagram

With Instagram being one of the most favored social media platforms, utilizing Instagram to boost your business is easier than ever, or it should be. Learn more about what to track on IG and how in this blog covering the 7 best analytical tools for Instagram: https://blog.hootsuite.com/instagram-analytics-tools-business/

Facebook

Instagram may be the favorite to many, but Facebook is still proving to be a favorite in the business world. In the evolution of Facebook, we’ve come to know Facebook Ads as one of the most successful ways to have your content discovered by the largest audience possible. Gone are the days of organic social media traffic, *sigh*. In this blog, we see 13 examples of Facebook Ads that actually work and why:  https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx

Video

It’s no mystery that video marketing is on the rise. Video is one of the top trending marketing strategies for Facebook and we’re seeing a climb in the use of video on Instagram and other platforms. If you’ve considered adding video to your strategy, make note of these specs specific to each platform: https://blog.hootsuite.com/social-media-video-specs/

2018 Social Media Marketing Musts

With how quickly social platforms change algorithms, it’s important for companies to quickly adapt to keep their audience engaged. These 5 practices are dominating Social Media Marketing this year and should be on every companies radar: https://www.jeffbullas.com/social-media-marketing-practices/

That’s all folks! For similar content and more, stay in the know with First Page by following us on Twitter, Facebook and LinkedIn.