Website migrations seem to be on everyone's MarTech mind in 2021. We're currently working on two website migrations at First Page, and we recently sent out a pitch/proposal for a third. But, what is the point of a migration and why might you do it? I'm going to touch briefly on the 5Ws (who, what, where, when and how) of a website migration, so you can evaluate if a migration should be in your plan this year or next.
WHAT
Migrating your current website from custom code or an outdated content management system (CMS) to a smarter, faster CMS that lets your marketing and SEO team take free reign.
WHO
Your entire team! Internal resources, key stakeholders and external agency support should have a all-hands on board approach to migrate. A website migration is a huge, full-time job. It requires everyone to review, so that nothing is lost or broken. And your SEO, content, analytics, design, product, UX, lead gen team and more should be reviewing all components, before and after the new site is pushed live.
WHERE
Migrating your (online!) website to SquareSpace, WordPress, HubSpot CMS or an equally raved about CMS that is quick and allows you to do all the speedy SEO & content optimizations you need.
WHY
The structure of your website is important to SEO & Google — it's imperative to be able to make quick, frequent optimizations to your core landing pages, home page and content as your business, strategy and keywords move. The most successful marketing teams have the ability to work quickly, outside of a product sprint.
HOW
You should think about getting a MarTech migration specialist agency to support your migration since there are many team members and many moving parts. Thinking about doing a migration soon and need support? Reach out, we're the team to help.
In the meantime, enjoy our March roundup where we cover everything from data driven strategies for a post-pandemic world, link building for your brand with HARO, and for remote working teams — using Focusmate to create accountability around meaningful tasks:
The Great Reset: How To Use Data To Reach New Customers As The World Reopens
COVID has forever changed consumer buying habits, needs and expectations. These changes require brands to rethink everything from their buyer's personas, sales funnels, and what data they're using to reach customers. Here's how Tech and SaaS brands can make the most of this shift and even reach new customers:
4 Ways to Make Your Content Marketing and Thought Leadership Work Together
Thought leadership isn’t one-size-fits-all. But when you combine great content with thought leadership, you set your brand apart from the pack. Here's how we at First Page pair them up with our content strategy:
How to Use Haro for SEO & Link Building
Learn how to use HARO (Help a Reporter Out) to provide valuable expertise to those who need it, while earning credible backlinks, brand mentions, organic traffic and establishing your brand as the expert in your industry:
The Beginner’s Guide to Inbound Marketing
Inbound marketing, when done right, helps your brand grow in a sustainable way. As organic search traffic to your site increases, those leads engage with your content, develop trust in your brand and become paying customers:
We’re Hiring A: Remote Paid Social Expert
At First Page, we LOVE to support other remote workers & digital nomads looking to build a career with a stable, long-term client. We work with marketing experts who know how to get results and know how to have fun (working all across the globe). Learn more about this position, our values, and joining the First Page team today:
Working With Strangers: How Focusmate Says It Increases Productivity and Accountability for Remote Workers
Focusmate, a new service designed to connect you with other remote employees for co-working sessions, promises to boost your productivity and keep you motivated to complete tasks. We thought we’d give it a try and find out if (and how) it works. Read our review and see if it's right for your team:
Your New Work-From-Home-Away-From-Home Just Might Be the Beaches of Belize!
Many remote workers are taking advantage of extended stays in beautiful locations around the world. Belize is one of those destinations doing its best to attract the digital nomad crowd. First Page founder, Jeanna Barrett launched her agency from the beaches of Belize, so this place has a special meaning. Read more:
That’s all folks! For more content and the latest in digital marketing trends, follow First Page on LinkedIn.
