We will have the way we marketed before March 2020, and then the ways in which we learned to communicate and reach out after March 2020. Things are changing so fast — new ideas and features launch weekly. But, what I love about this rapid quick-fire change we're experiencing as a marketing industry is that the jargon term "agile marketing" is really taking shape for us. We are moving quickly on our feet and adapting every day to this changing world. And, this is just yet one more example of how resilient we are as humans. We can change, and we will learn a new way.
Our May roundup is full of resources and ideas to help. Let’s get started!
Building Brands Post-Virus: How COVID-19 has Irreversibly Changed the Way We Market
The last few months have read a bit like a dystopian novel, and the digital landscape has been forever altered as well. As the world begins to reopen, brands need to be willing to pivot and adapt to some of these changes and shifting trends. Here are some of the biggest ones we've seen from click and collect shopping experiences to contactless payment and better shipping:
5 Ways to Vet Your New HubSpot Agency Partner to Understand If They're a Match to Market Your Company
Many HubSpot Agency Partners will claim they know a lot about HubSpot and how to help you. I've found, however, that many are fibbing a little bit (or a lot). Here's what I wish I would have done when vetting the HubSpot Agency Partners I hired to work with us:
From Prospecting to Social Selling: Understanding Sales Tools to Create Better Sales Enablement Content
Sales enablement creates a bridge between your sales staff and your marketing team, optimizing that relationship to usher buyers through the customer journey and win conversions, fast. But to build a bridge that’s strong and supportive, you need the right tools. Here's what you need
The Future of Email Marketing in 2020 and Beyond
From deeper audience segmentation and content value to interactivity and animation, if you're on the receiving end of emails you expect a unique experience tailored to your needs. Nurturing your customers with real value exchange is key. Here are some emerging trends in email marketing we see carrying into the future:
How to Build a Brand Model & "Brand on Page"
There is enormous value in knowing the core of who you are as brand and why customers should choose you. Even the biggest brands can at times lose sight of their foundation which is why creating, updating and implementing a working brand model is paramount. Here's how we approach branding with our clients:
The Fortune-Tellers of Marketing: Predictive Analytics and Performance Data
Using relevant KPI's, data from recent content audits and predictive analysis, you can create a roadmap for success in the form of intelligent marketing and sales data. Here's our approach to gathering the analytics that truly matter and turning that data into action and ultimately revenue:
An Epic List of Companies That Are Hiring Remotely (Including Us)
Remote work options are expanding at a rapid rate, giving you and your career unprecedented flexibility and opportunity. We’ve compiled a list of some of the companies that hire totally remote positions, provide WFH opportunities, or support flexible working arrangements. And trust us – It. Is. Epic:
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