Creating a great website for your business isn’t to get seen by people but to get seen by the right people — meaning potential customers looking for what your company offers. But even the most beautifully-designed websites can fall flat if their content creators don’t have a background in search engine optimization (or they just don’t have the time to learn). That’s where organic SEO consulting can come in handy.
We’ve spent some time breaking down what SEO consultants are and how they can help you grow on our blog before. But now, we’re going to dive into the ins and outs of organic SEO and why it’s time to invest in an SEO agency to see game-changing results for your business.
What Does Organic Search Mean in SEO?
Organic search in SEO means that a website that appears on the search engine results page (or SERP) got there because of its topical authority, relevancy to the particular keyword, and mentions on other websites. Basically, if you're showing up in organic search, it means your content is considered a valuable resource for the searcher.
Paid results, on the other hand, live at the top of the SERP and got there through paid placement. These results shuffle depending on the search query entered and who is paying at the time you search. In addition, because a company paid to have their website show up, these results aren't always an exact match for the search query.
Still a bit confused about the difference between the two? Let's break it down further.
Organic vs. Paid Search
The main two differences between organic and paid search results are where your content lives on the SERP and how long it stays there. With paid search, your content will live in the “Ad” section at the top of the SERP, but only as long as you are paying for it. On the other hand, organic search results don’t cost any money (other than what you spent to create the content) and if done correctly, can stay in a top-ranking position for years on end.
Organic Search Results
Paid Search Results
The posts that appear on the SERP due to their topical authority and relevancy.
The posts that appear at the top of the SERP because of a paid placement.
While “Ad” results typically live higher on the SERP than organic content, that doesn’t always mean you’ll get more clicks. In fact, studies have shown that 70-80 percent of all searchers ignore ad content in favor of organic listings. So what does this mean? It means that while paid search is a great way to get some short-term wins, organic search will give you better and steadier traffic.
What Is Better, SEO or PPC?
While both SEO and PPC have their pros and cons, SEO is the clear winner when it comes to long-term and steady growth. There is a time and place for SEO and PPC, depending on your company’s goals and timelines, but bottom line: if you want to build customer trust and loyalty, writing great content that’s optimized for search engines is the way to go.
What Are Organic SEO Services?
When hiring SEO experts, there are a lot of different services that you can take advantage of to boost your rankings. From technical SEO to advanced SEO campaigns, the following services are a good idea to look out for when choosing an agency to move forward with:
- Content gap analysis
- Keyword research to create targeted blog posts and product pages
- Pillar page and topic cluster creation
- Technical audit and web page optimization
- UX optimization
- Video and image creation
- White hat link-building techniques
While you don’t necessarily need to implement all these SEO strategies at once, finding an agency that specializes in these components of SEO will help give your business the best chance for success.
Why SEO Is Important for Your Brand
SEO is important for your business as it helps boost your website traffic, bringing in readers who are more likely to become customers through targeted and optimized content. After all, what’s the point of pouring valuable time and money into your content if no one is going to see it? From startups to full-fledged corporations, every type of company can benefit from following SEO best practices.
In addition to channels like social media and email, SEO is an important part of a well-rounded online marketing strategy. The benefits of investing in SEO include:
- A higher amount of relevant, bottom-funnel traffic
- An improved website experience for users
- Benefits other marketing and PR efforts
- Brand authority in your industry
- High-ranking content for targeted keywords
- High return on investment
Organic SEO Agency: The First Page Difference
Now that you have a better understanding of what organic SEO is and why it’s important for your business, you might be chomping at the bit to hire an agency to start SEO work for your website. But wait! Doing the research to ensure you hire an agency that knows what they’re doing can mean the difference between ranking #1 and #100 on the SERP.
SEO is a hot market these days, and it’s easy to get lost in the sales pitches of agencies that guarantee top search engine rankings in a matter of days. But be wary of agencies promising results that fast — true, white hat SEO takes time. But trust us when we say the payoff is well worth it.
Here at First Page Strategy, we help you dominate the search engine with organic growth marketing tailored to your specific needs. With experts in SEO, content, web design, UX, and video, our team is dedicated to helping your company boost its traffic the right way — meaning your bottom line will be benefit from our work for years to come.
Ready to dominate the first page of the SERP? Check out our professional SEO services page to see how we can help your company create content and update your website to see organic traffic that lasts.