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SEO for Growth

What Is a Professional SEO Consultant? (And Why You Need One)

Hiring an SEO consultant can grow your business exponentially. Learn what makes a good SEO partner & how to find the right match for your company.

8 mins read time
Seth Richtsmeier

Apr 06, 2021

Have you been attempting to tackle SEO yourself, only to see your competitors in search results, and never your own listings?

It’s possible your competition has a dedicated in-house SEO team, or perhaps they’ve hired a professional SEO consultant to help with an inbound strategy and propel their website to the top of SERPs (search engine results pages), increasing traffic and conversion rates.

Hiring the right consultant can turn this situation around so you’re the one leapfrogging the competition. Here’s what to know about SEO consultants and why you need one.

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Understanding SEO Consulting

SEO consulting is a service (or group of services) that is fairly underused by tech brands, SaaS companies, and more. If your brand isn’t reaching its organic/unpaid potential like you want it to, it may be time to look into hiring a professional SEO consultant.

Most founders, owners, and marketing teams know that SEO is important for brand success, but just how important is it?

When it comes to SEO consulting, a host of SEO services are covered as part of the arrangement. These services include everything from SEO keyword research and data analysis to organic marketing strategies tailored just for you. SEO consulting also illuminates how organic search can influence and change your brand for the better.

For example, take tech companies. Search engine optimization integrates in the following ways:

  • Tailoring keywords to the intent of tech customers

  • Publishing high-quality, informative content around focus keywords and tech topics

  • Promoting optimized content to reach the desired tech audience

With the help of a consultant, you’ll be able to hit each of these marks to bring a new standard of success to your brand.

What Is a Professional SEO Consultant?

Now that we know what SEO consulting is, what exactly is a professional SEO consultant? Who are they?

First, an SEO consultant is someone who’s an expert in search engine optimization, obviously. While you and your team may have a working understanding of what SEO is and how to execute it on a basic working level, a consultant specializes in certain areas of search marketing to boost a brand’s visibility in various organic ways. These areas may include:

  • Technical SEO

  • SEO tools

  • On-page SEO

  • Off-page SEO

  • Keywords and topical strategies

  • Web development insights

  • Marketing strategies

  • SEO copywriting and editing

  • Natural language processing

  • Conversion rate optimization (CRO)

  • AI (artificial intelligence)

In other words, a professional SEO consultant is someone well-versed in all aspects of search engine optimization – even the areas you may not know about!

By giving SEO responsibilities to an expert rather than an in-house team member, you can increase the success of your brand’s SEO strategy thanks to experience and know-how.


What Does a Professional SEO Consultant Do Exactly?

A consultant is responsible for many different elements of search engine optimization. Generally, this consultant will review, analyze, and work to improve your website and its search engine results for higher visibility and more organic traffic.

This professional will also review, analyze, and improve incoming links as important vehicles for relaying their expert advice on SEO issues and questions. You can expect them to offer their guidance, recommendations, and actionable tasks to help you actively earn more organic traffic, build links, and achieve higher SERP positions and clicks to your website.

In short, a professional SEO consultant is someone who makes your brand’s online presence better and more accessible. With their help, you’ll more effectively cater to your target audience via proven inbound marketing strategies.

Other Elements of an SEO Consultant’s Job

A professional SEO consultant’s job also calls for the consultant to be strategic, integrative, analytical, and tactical about their critical thinking skills to really optimize the following connections of your brand:

  • Social media strategy

  • Content QA (quality assurance)

  • User intent

  • Business competition

  • Search engine algorithm updates and changes

  • Calls to action (CTAs)


Why You Should Hire a Professional SEO Consultant

You may be thinking that working with a professional SEO consultant sounds interesting, but perhaps you’re not convinced you need to hire one. Keep two words in mind: inbound marketing.

Inbound marketing is all about growing your brand by creating and nurturing real connections between you and your consumers and prospects. When you value people and have a goal to get the right products to them, you can then empower them by demonstrating that you understand what they need.

When it comes to inbound marketing methodology, there are three categories to get right:

  1. Attract: Hiring a professional SEO consultant is an excellent way to attract customers. They’ll tailor your SEO strategy to your specifications to attract the right people using content, messaging, keywords, and more to establish your brand as an authority for the products and/or services you offer.

  2. Engage: Your consultant can also use their SEO services to increase audience engagement and come up with solutions that steer your audience to you. Prospects can become customers.

  3. Delight: Thanks to consulting help, you’re now able to provide both help and support to customers so they find success and satisfaction from doing business with you, thus increasing retention.


What Makes a Good SEO Consultant?

Now that we know what a professional SEO consultant is and why you should hire one, how do you go about it?

Look for these traits to choose the right SEO consultant:

  • Plenty of SEO Experience: Many people work in SEO, but this doesn’t necessarily make them an expert in the field. When looking for a professional SEO consultant, be sure they have several years of experience, a strong track record of past clients and projects, and references or testimonials.

  • An Understanding of the Three Main SEO Aspects: Your consultant should be an expert in on-page, off-page, and technical SEO. They should have a deep understanding of SEO and how to work with everything from keywords and tags to site architecture and page structure.

  • Great Communication Skills: You want a consultant who’s skilled in clearly communicating what changes need to be made, how to make them, and why.


Get a Free Content Analysis Before Paying Anything

SEO is a fast-paced, high-stakes game that brands are forced to engage in if they want to compete in the digital age. While many are tempted to tackle this on their own, there are plenty of reasons why reaching out to an inbound marketing agency and getting their help may make sense for you.

The many benefits an agency provides means a better ROI on your money invested in SEO services. First Page Strategy can be your remote SEO team, getting you the results you want to see. Contact us to learn more about our SEO services so you can keep up with your competition and bring new visitors to your site, all at a fraction of the cost of an in-house marketing team.

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