What Is Product-Led SEO?
According to Oberlo, nearly half of all consumers begin their product searches on Google. If they’re looking for the products your brand provides, you want to be sure your name pops up at the top of their search results. Product-led SEO is critical to ensuring your website leads the pack in SERPs (search engine results pages) because if you’re not on the first page…you might as well be on the last.
SEO services for product-led companies involve creating in-depth strategies for technical SEO, on-page and off-page SEO, and organic search. You might be wondering if you really need to go to the expense and hassle of finding an SEO agency for your product-led brand (and look, we get it — it’s a lot). But consider this: 67 percent of consumers say their online purchasing has increased since 2020.
Sure, that means more opportunities for you to be seen by your target audience. But it also means your competitors have those same opportunities. Often, the website that gets the first click also gets the conversion.
So, how do you ensure your products stand out on SERPs and get your targeted buyer to take the action you want? You could invest a ton of time in research and try to DIY it, but to what end? Stagnant growth and lackluster results? Ain’t nobody got time for that.
Your competitors aren’t stealing your clicks. More likely, they’ve got a product-led SEO agency or consultant with the knowledge and expertise to move their brand to the top of the rankings. But here’s the upside: You can have that, too.
It’s time to level the playing field with an agency that knows product-led SEO and will give you all the services you need to rise above the competition.
What Are the Benefits of Product-Led SEO Services?
The bottom-line benefit is growth (in traffic, conversions, and revenue) for your brand. Beyond that, the perks of having a dedicated product-led SEO agency are clear to see. Let’s look at some of the top rewards of outsourcing your SEO services.
Technical SEO Support
Sitemaps, crawl speed, schema markup — if you aren’t immersed in technical SEO, it can sound like a foreign language. That’s why you need someone fluent in tech SEO-speak to decipher all the intricacies and optimize your website. A tech SEO expert will uncover issues you didn’t know you had and will provide solutions to ensure your products will be discovered and displayed in SERPs. No decoder ring required.
Let’s get real for a minute: No matter how much traffic your website receives, if they aren’t converting, you’re getting zero value. SEO services for product-led companies should provide you not just with the most traffic but with the best traffic. You want visitors who match your buyer persona, and you want to make sure the content you’re offering is aligned with their search intent and where they are in the buyer’s journey. A good product-led SEO agency won’t just get you more traffic; it will get you the right traffic to grow your brand.
Avoid the Pitfalls of Doing SEO Yourself
Even for seasoned professionals, SEO results don’t come quickly. It takes, on average, 3-9 months to see that needle move. Now, imagine doing it when you aren’t an expert. It’s not that it can’t be done — it’s that the time and energy you’ll have to exert to see even minimal results can contribute to a tedious and disheartening process, and you may decide to throw in the towel before your efforts can have an impact. Letting an expert take the reins isn’t easy, but in the end, you’ll see faster, longer-lasting results.
Understand the Metrics that Matter
The KPIs you’re tracking are almost as important as the results themselves. Collecting and analyzing substantial amounts of data is time-consuming and often confusing. Understanding how the numbers influence your performance is crucial to building a product-led SEO strategy that works.
But a glance at your keywords isn’t going to give you the information you need to hone and adapt your strategy. You need a team that will dive deep into the numbers and build insights into what’s working, what isn’t, and what you can do to put your brand on a course to greater growth.
Measuring your SEO performance involves distilling the metrics from your KPIs and crafting custom reports and data visualization to give you a clear understanding of whether your SEO strategy is working as intended.
With all of the recent updates to Google Analytics and the vast number of data measurement tools and apps available, it’s best to find a product-led SEO agency that understands the ins and outs of data analytics and can present you with performance updates that are easily digestible, with clear-cut next steps and actionable insights.
Improved Brand Reputation
Appearing at the top of SERPs reliably and consistently does more than raise brand awareness (although that is also a key goal of product-led SEO). It also helps build your brand reputation. A top-ranked site is a trust signal that can subconsciously build affinity with your brand. Brand awareness, recognition, and authority all go a long way in improving your brand reputation, which will also likely mean an uptick in clicks and conversions.
What's Included in First Page's Product-Led SEO Services?
Strategy. Service. Results. When you choose FPS as your partner in product-led SEO, you’ll get all that and a lot more. Here’s what you can expect:
As a product-led SEO agency focused on long-term and sustainable growth, we put a lot of stock in people power. We’re always full-service, but never full of…well, you know.
Tech SEO Specialists
Remember when we said tech SEO-speak is like learning a new language? Our experts are fluent in it, and they’re ready and waiting to be your dedicated (and endlessly patient) translators.
No matter how good you are with words, if they don’t convert, they aren’t worth much. Our copywriters are talented wordsmiths…but they also know just what to say to get those clicks.
Content and SEO are a match made in heaven. But when they aren’t working together, it’s a relationship that’s doomed to fail. Our content experts understand the importance of SEO and how to weave strategies together for maximum impact.
Snappy headlines are an art form, but the real magic happens with long-form, conversion-focused content. Our writers get to know your brand, your audience, and your goals and craft content that delivers results.
Link Building and Content Distribution Specialists
Where you push your content is just as important as the content itself. We handle building a solid backlink portfolio, pursuing outreach opportunities, and identifying the best channels to get your content in front of the right audience.
We don’t need to tell you (or do we?) that growth marketing is the best way to achieve long-term, sustainable growth for your brand. Our team of experts aren’t just the best in their respective fields; they’re also all knowledgeable growth marketers who understand your big-picture goals.
Customized Product-Led SEO Strategy
One-off SEO projects or campaigns can cost $5,000 to upwards of $30,000. That may get you quick results, but it doesn’t give you a long-lasting strategy designed to grow your brand over time. On this, FPS delivers.
Our product-led SEO strategies are customized to your goals, needs, and budget. Plus, we play the long game. We’re not looking for short-term, one-off wins; we create a strategy that will grow with your brand.
We don’t doubt that creating your brand website was an enormous feat, but if it’s just floating out there in the ether without a solid SEO strategy, it’s not going to get you far.
Fact is, most web pages never see the light of day. The first five search results on a page get over 67% of the clicks. You don’t just need more traffic; you need the right traffic. That’s exactly what we aim to deliver — visitors with the right search intent, the right stage in the funnel, and the right mindset to convert.
Increased Conversion and Qualified Leads
You’ll notice that paid search squeaks out a slim win for the top spot, but keep this in mind: When a paid campaign ends, the results end, too. Organic search is nearly as effective but lasts over a much longer period. Those are results you can take to the bank.
Real-Time Reporting Dashboard
When hiring a product-led SEO agency, you don’t just want results; you want visibility, transparency, and insight into just how they expect to deliver on their promises. End-of-the-month reporting? Nah. We want you to see exactly how your strategy is performing in real time. You’ll still get customized reports so you can get a bird's-eye perspective on how things are going, but when you need a data point in the moment, we’re here to provide it.
Dedicated Account Manager
Our product-led SEO services are truly a team effort, but we want your experience to be as streamlined and hassle-free as possible. You’ll be assigned a point person who will remain your primary contact throughout the life of our relationship. Not only will this person be an expert in product-led SEO, but they’ll also be your biggest advocate and cheerleader, working to ensure your voice is heard and your concerns are always addressed.
Comprehensive SEO Audit
We can’t know where we’re going until we understand where we are. Our comprehensive SEO audits collect all the data about your brand’s current performance, including keyword analysis, backlink profile, and technical SEO signals to distill it down into an actionable roadmap to reach your goals.
For a long time, keywords have been the core of SEO strategy. And also, for a long time, more was considered better. In today’s world, keyword research takes a lot more detail and a little more finesse. We’ll look at ways we can set priority keywords and utilize long-tail keywords to map everything to your ideal buyer’s search intent.
The goal isn’t to get you ranking for every high-volume keyword loosely associated with your industry; rather, we look for smart ways to rank for the keywords that matter most to your audience.
Competitor Gap Analysis
Think you know who your competitors are? Probably, but you might have missed a couple along the way. We’ll make sure you’re targeting not just the biggest competition but also the biggest threats to your brand.
Ideally, we’ll choose a competitor from each part of the Venn diagram above and perform a gap analysis to learn more about how they’re reaching the same customer, offering the same solution, or both. From there, we can devise a product-led SEO strategy that helps you win in every circle.
Technical SEO is a sort of “behind-the-scenes” approach to your search performance.
We’ll tackle some of the common issues of technical SEO, including site speed, page load time, H1/H2 tags, meta descriptions, 404 errors, and more. Most of these are relatively quick fixes but can often be ignored or overlooked. An in-depth tech SEO audit and a plan to repair these issues may be exactly what your brand needs for a quick boost in rank.
Wait. Aren’t we talking about SEO? We are, but remember that whole “match made in heaven” thing? Yeah, content is the other half of this dynamic duo, which makes it all the crazier that so many B2B brands have no documented content strategy.
Luckily, those numbers are trending in the right direction. Still, it’s easy to see that documented content strategies are most often found among the highest-performing product-led brands. When paired with an equally effective SEO strategy, your brand will be a force to be reckoned with.
Still not quite convinced that content and SEO have to work together for maximum results? This might sway you. Wondering just what is the most important factor for an SEO-friendly website?
Optimizing your content for SEO is a big task, but we’re here to help. We’ll make sure your priority keywords (both short and long-tail) are prominently woven throughout in prominent positions. We’ll also create a strategy for internal and external linking, as well as image optimization, so you know every piece of content you put out there is ready for peak performance.
Ready for a really shocking statistic? Brace yourselves. Nearly all (a whopping 95 percent) of web pages have no backlinks.
Yikes. Backlinks are critical to building authority and (though Google is notoriously shifty about their algorithm) boosting your search ranks. A strong backlink profile is a must if you’re going to see long-term results from your product-led SEO strategy. And that’s where we come in. We’ll work on building your portfolio with content outreach that delivers results.
“But we need help with SEO, not content.” It’s a refrain we hear more often than a Taylor Swift song. But it isn’t accurate. Even if you’ve got high-quality content already created, you still need to know how to optimize it for SEO and where to promote it for maximum impact.
We’re here to make sure your content goes to bat for your SEO strategy and that it’s pushed out on the channels where it will have the best chance at boosting your SERP rankings and overall performance.
Analytics and Tracking
We are a data-driven agency, and that means the numbers influence every decision we make. We’re committed to the growth marketing way, which places emphasis on experimentation, testing, and the scientific method. We use the data we find to reinforce our strategic choices or tell us when we need to change paths and try another tactic.
What do landing pages have to do with product-led SEO? A lot. Especially when they’re done right. In the case of landing pages, more is often better.
Additionally, longer landing pages are proven to get more conversions. Our team will work to ensure you have a landing page plan that aligns with your overall SEO strategy and that the on-page considerations — like CTA placement, headlines, keywords, product images, etc. — are optimized with conversion in mind.
Conversion rate optimization (CRO) is critical to your strategy’s success. After all, if you aren’t converting, all the traffic in the world can’t help. The biggest way to improve conversion is through A/B testing, and as a data-driven growth marketing agency, we give a big “hurray!” to that. Testing, content optimization, and surveys are all important ways to improve conversion. As part of your product-led SEO strategy, we’ll detail a clear path to conversion optimization.
When you’re looking for a product-led SEO agency to go full steam ahead to meet your goals, you want one with a full tech stack of the best data and analytics tools on the market. Our experts are well-versed in all of the tools we use, including Ahrefs, Semrush, GA4, Screaming Frog, and more.
How Do I Know If the B2B SEO Strategy Is Working?
As we mentioned, SEO strategies can take a while to show results, and while the payoff is generally worth the wait, it’s hard to be patient. That’s why we’re committed to providing you with both regular SEO reporting and real-time visibility into your data. If you’re wondering whether your strategy is working for your product-led company, two key metrics will help you confirm you’re on the right track.
Keyword Ranking: We’ll use the tech stack we mentioned above to keep close tabs on how your priority keywords are performing. Remember that low-volume, long-tail keywords may not look as exciting, but they’ll likely lead to higher-quality traffic to your site.
Organic Traffic: Speaking of, watch those traffic numbers if you want to get a good handle on how your SEO strategy is going. Just remember — more traffic doesn’t always mean better traffic. Still, if your numbers are trending up and you see more conversions, you’re likely heading in the right direction.
Keep in mind that neither of these metrics is the be-all, end-all of your SEO strategy. There are numerous other KPIs you need to be tracking to keep tabs on your strategy performance, including:
- Blog traffic, time spent on page, and bounce rate
- Click-thru rates
- Number of qualified leads
- Inbound links
And much more. An experienced and knowledgeable SEO agency will walk you through all of these metrics and KPIs and tailor your tracking and reporting so you have a clear picture of how your strategy is performing at all times.
Eventually, the numbers (traffic, conversions, revenue) will speak for themselves. If they don’t, it’s time to find a new SEO agency.
How Much Should I Expect to Pay for Product-Led SEO Services?
If you truly want to reap the rewards of long-term, sustainable growth with your product-led SEO strategy, chances are you’re not looking for bargain-basement prices. Because trust us when we say: Low-cost, high-quality SEO does not exist.
Like many things in life, you get what you pay for. So agencies that promise astronomical results at bottom-dollar prices are either flat-out lying or delusional. We don’t need that energy (and we’re sure you don’t, either).
At FPS, we work with our clients to build packages that suit their needs and their budget. We offer a baseline starting point for varying package levels, but each can be tweaked and adjusted for a custom fit. The package you choose determines the timeline for your strategy and the assets and deliverables included.
Whether you choose FPS or not, always do your due diligence when evaluating an SEO agency for your product-led company. Avoid any that don’t want to be transparent with their pricing or those that make outrageous claims. If it sounds too good to be true, we can assure you — it is.
How Can I Learn More About Product-Led SEO Services from First Page Strategy?
We need to talk. No, really. A good old-fashioned conversation is the best way to see if FPS will meet your needs and expectations and will help both parties determine if we’re a good fit. We encourage you to read up on our SEO services for product-led companies and then, when you’re ready, reach out to schedule a time to chat.
A few minutes of your time is all we really need to get you set on a path toward SEO success and a future of long-term, sustainable growth for your product-led brand. We can’t wait to hear from you!