Growth Marketing

FIRST PAGE’S GROWTH MARKETING BLOG

The Storefront: Why Your Homepage Is Important
Branding & PR
What can you accomplish in 50 milliseconds? Turns out, unless you’re a red tights-clad superhero, not much. However, you might be surprised to learn that your website visitors can do a lot in 50 milli...
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Getting Your Story Straight: Brand Alignment for Channel Efficiency
Branding & PR
In my early 20s, on the cusp of being just a little “too old” for it, some friends and I planned a Spring Break trip to Disney World in Orlando. We had previously become obsessed with Mulan (yes, the ...
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It Doesn't Work to Drive Leads to an Ugly Brand
Branding & PR
Is your brand website a beauty or a beast? It’s a tale as old as time (or at least as old as the web). But when it comes to your brand, this story might not have a happy ending. They say that beauty i...
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The Relationship Between CRO and Brand
Branding & PR Conversion Optimization
Conversion rate optimization (CRO) is an essential component of your marketing strategy. Any approach that you take to improve the conversion rate of your website falls under the category of “conversi...
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How COVID-19 has Irreversibly Changed the Way We Market
Branding & PR
The last few months have read a bit like a dystopian novel: crisis, chaos and economic hardship have hit for many individuals and businesses. As the world begins to slowly reopen, we’re greeted by a l...
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How to Build a Brand Model and An Effective Brand Strategy
Branding & PR
What is A Company Brand?  By definition, branding refers to a marketing practice in which a company creates a name, symbol, or design that identifies with a company.  Your company brand is what distin...
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5 Emerging Brand Trends Through 2020 and Beyond
Branding & PR
We know. It feels like 2020 has lasted a decade. But gang, we’ve got a long way to go. We’re only one quarter into this fever dream of a year, and that means we’ve got nothing but time to research and...
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What Do People Really Think About Your Business Brand?
Branding & PR
Your small business doesn’t need to be a worldwide name to have a strong brand. And there’s more to your brand than just a logo and catchy tagline. Your small business brand is everything your company...
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15 Design Blogs To Inspire Your Marketing Agency
Marketing Leadership Branding & PR
Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram pos...
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8 Strategies for Stronger Brand Security on Social
Branding & PR Social Media Marketing
Since the onset of social media marketing more than a decade ago, sites like Facebook, Twi...
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