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Lead Generation

Top Lead Generation Programs for 2021

Lead generation programs like HubSpot, Leadformly, Reply.io and more can help you understand and reach potential customers quickly and confidently. Learn more about how to grow your business effectively with these top tools.

11 mins read time
Danni White

Sep 22, 2020

We live in a very digital age, where we find thousands of lead generation programs on the internet. Breaking through the noise and clutter to find the right tool for your needs can be difficult. Do you need to nurture warm leads via content? Do you want to easily rank and score current leads? Are you having trouble finding quality leads? Understanding what your brand needs can guide you as you research the top lead generation tools. 


What Is Lead Generation?

Lead generation is more than people visiting your website. It is about collecting information and building a communication bridge to convert casual website traffic into loyal customers. Around 73 percent of B2B companies now focus on quality lead generation rather than the number of leads.

Lead generation software can provide powerful, automated tools that help you execute a great lead generation strategy. These programs can offer inbound and outbound generation, email marketing, SEO marketing, and messaging tools to take your lead gen to the next level.


Qualities of Useful Lead Generation Programs

  • Smooth integration with your website

  • Ease of use and user-friendliness 

  • Exceptional customer service

  • Multiple channels to improve marketing and sales sector

  • Relevant lead generation solution — quality over quantity

Here are eight of the best lead generation tools that can take the manual work out of the process and help you nurture leads with ease.


Top 8 Lead Generation Tools for 2021

1. HubSpot

HubSpot is one of the most popular names in the long list of lead generation programs. It provides full-stack programs for sales, customer service, and marketing.

It is like a swiss army knife — a platform in which you can grow customer relationships and combine sales and marketing. It allows you to work on a content management software or hub that is quite useful for software engineers and marketers. The platform strives to give customers a seamless yet personalized experience.

Its marketing hub helps a user to run inbound and outbound marketing campaigns and grow traffic for the organization. Besides automating emails, it allows you to automate social media management, workflows, marketing campaigns, and more.

HubSpot also has a Gmail extension feature through which you can select the emails you want to track. Whenever a prospect opens your email, you will get a notification.

This lead generation program is perfect for those who do not want to test CRM software. You can use HubSpot for free. However, its premium paid plan starts at $50 per month.

Best features of HubSpot:

  • Automated emails

  • Actionable insights, metrics, and marketing reporting under one roof

  • In-depth insights into the contacts using CRM

2. Reply.io

Reply.io considers itself a "sales engagement platform." It aims to eliminate routine work by automating email search, LinkedIn outreach, and emails and calls.

This lead generation tool allows users to combine social touches, calls, emails, and tasks into a sequence to reach your prospects efficiently. When it comes time to make the sale, Reply.io will provide productivity tools and automated tasks to ensure you're on track.

Best features of Reply.io:

  • Direct calls

  • Tracking and analytics

  • CRM integration

  • Gmail integration

free seo and content audit analysis

3. Leadformly

A lead generation platform helps to separate potential leads from non-leads. Small improvements in capturing potential leads can greatly impact your marketing performance and overall sales conversion rate.

Replacing your site forms with interactive and smart lead forms can potentially maximize conversions and leads by three times. From segmenting your leads through condition logic to displaying progress on the dashboard, Leadformly is a strong lead generation program.

Additionally, this tool has audience insights and built-in analytics to understand how well your leads are performing.

Best features of Leadformly:

  • Zapier integration

  • Lead notifications and scoring

  • Multi-step forms

4. Intercom

Intercom is a conversational business messenger that allows you to build a communication bridge with leads visiting your website. It will enable you to set up messages or pop-up notifications for specific situations, or deploy bots and real-time chat.

Intercom is a potentially vital lead generation tool as your representative can chat live with the website visitor if they wish to. From collecting leads and understanding objections to gathering feedback on the product, Intercom has all the features you need in 2021.

Best features of Intercom:

  • Automated feedback

  • Intercom statistics on leads and conversions

  • Automated targeting to potential customers

5. Qualaroo

Qualaroo makes it easy for you to perform consumer research while they use your service or product. This tool provides actionable insights by looking at the consumer’s payment history, search history, number of visits to the websites, etc.

Qualaroo uses response surveys to help you understand your leads' needs. You can ask visitors for pricing feedback, why they are not purchasing, and for website or product feedback.

This tool asks for the prospect’s email address or phone number by the second step of the survey.

Best features of Qualaroo:

  • Logic flow conditioned-based surveys

  • Mobile surveys

  • Smart collection of user responses

6. OptinMonster

More than 1,000,000 websites rely on OptinMonster to turn their daily visitors and subscribers into potential leads, prospects, and sales. All you have to do is choose a pre-built template to create opt-in offers and forms, personalize your product offers by using the behavior automation engine, and test and adjust your strategy. The results are given in real-time to increase the conversion rate through split testing.

OptinMonster's forms are more effective than regular pop-ups. Adding them through OptinMonster is super easy and you can even build A/B tests to enhance the performance.

Best features of OptinMonster:

  • Page-level targeting

  • Yes/no survey forms

  • Sidebar forms

7. Hello Bar

Hello Bar can plug into your website to display static bars, pop-ups, and full-page takeovers to convert visitors into potential consumers.

It allows its users to create optimized calls-to-action through A/B testing and by using the simple Hello Bar editor. If you wish to direct website visitors to a conversion funnel or collect their email addresses, Hello Bar is one of the best software plugins.

Best features of Hello Bar:

  • Custom ads

  • A/B testing

  • Single-button social media sharing

8. Hootsuite

Hootsuite helps you discover many possibilities by uniting all of your social media campaigns on one platform. Keep track of high-performing content, track your social media campaign’s effectiveness in real-time, and publish traffic-driving content to the right channels at the right moment.

With Hootsuite, you can engage with your customers across private and public social accounts. You can also save the response to each content and even monitor social activities across social media networks.

Best features of Hootsuite:

  • Analyze social media performance

  • Curate, publish, and review social media content

  • Smooth integration with all social media apps


Getting Lead Generation Help from First Page

When it comes down to choosing a lead generation tool, we prefer using HubSpot because it helps you manage your campaigns and find relevant posts. As a HubSpot partner agency, we use this lead generation tool for our customers and clients. Automation is essential when it comes to generating leads and HubSpot is an excellent CRO tool to automate lead generation.

If you are wanting to get your lead generation game up and running, First Page can help. First Page specializes in using top-notch tools such as HubSpot to scale lead generation efforts faster. To start seeing more relevant leads in your company, contact us today

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