On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Inbound Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video marketing campaign, the term itself has really garnered a lot of attention each year as brands like Dollar Shave Club create videos that reach thousands — sometimes millions — of people. But, to produce an effective video, and before you can focus on the outcome of the video, you need to ensure you’re using the right tools.
Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscription, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.
SEO, backlinks, and google rankings can be a point of confusion for a lot of small businesses or digital marketers just getting started. But these marketing tools are often considered the backbone of any marketing strategy and an integral part of what we do at First Page. What good is amazing content if people can’t find it? This month’s roundup is highlighting the behind the scene tools necessary for your digital marketing machine to really thrive.
We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.
Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.
So, how do you prevent unsubscribes?
Recently while on my Unsettled trip to Medellin, Colombia with other aspiring digital nomads, we were invited to share with the group our professional background. While explaining my marketing agency and our focus on growing businesses organic search and revenue through content/SEO, one of the group members asked me, "Well isn't that type of SEO dead? I don't use Google, I search for a restaurant on TripAdvisor, and I search for products on Amazon's mobile app." Another one said, "What about voice search?"
Both of these examples (mobile and voice search) are important mediums that are changing the way people search... and they're going to impact the SEO industry going forward. But, that doesn't mean that the content-focused SEO we've used in the last 5-10 years is dead. Let's take a look at how mobile and voice search might change our industry...
About five years ago, “native advertising” was the new and hot content marketing buzzword, and a strategy every business owner, content marketer, startup, etc. felt they needed to implement. There’s a bit of controversy around whether or not this type of marketing should be executed, as it starts blurring the line between editorial content and advertisements. However, the ability for these ads to integrate seamlessly into website content makes them less disruptive, and more successful as it enhances their clickability. Let’s take a deeper look at what native advertising is and how your business can leverage it in 2018.