Email Marketing

The Three Nurture Campaigns You Should be Sending to Grow Revenue

The Three Nurture Campaigns You Should be Sending to Grow Revenue

When’s the last time you went shopping online, loaded a cart up with items, got distracted, and navigated away from the website? Probably pretty recent. Because kitten. Meme. Music video. Squirrel.

Did you get a follow-up email from the company with a coupon, reminder or reason to return to your shopping cart on their site and purchase? If not, they missed out on one of the best types of nurture campaigns out there. One that would increase their monthly business revenue simply by sending an automated email.

9 E-Commerce Email Promotions to Boost Sales This Month

9 E-Commerce Email Promotions to Boost Sales This Month

The importance of email marketing cannot be understated when it comes to your business success. A solid email promotion strategy will work to both generate leads and boost sales. And, while email marketing isn’t a new trend, it remains one of the best ways to communicate and engage your customers. Email marketing is one of the highest ROI-generating channels you can leverage, so don’t ever fall into the trap of thinking email is an old tactic that doesn’t work anymore or that “email marketing is dead.”

The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.

So, how do you prevent unsubscribes?

Don't Forget These 4 Simple Email Nurturing Strategies to Improve Customer Loyalty

Don't Forget These 4 Simple Email Nurturing Strategies to Improve Customer Loyalty

Once you’ve landed a new customer, you’re on your way to earning repeat and bigger purchases. Customers that have bought from you once are three times as likely to purchase from you again, and repeat customers will spend 20% more with your business than first-time buyers.

Keeping customers engaged with your brand after the sale is a crucial part of scaling revenue – if you aren’t keeping in touch, you’re leaving money on the table.

That’s where email nurturing comes in.  Email nurturing is an automated way to stay top of mind with your customer base through the pairing of marketing automation with your CRM database.

Here are four simple nurturing emails you can use to build a customer loyalty and drive repeat sales.