Our August roundup covers everything from content creation strategies to a deep dive in the inbound marketing methodology and marketing funnel. Let’s get started! .
What do most of us do when we have a question?
If you're like me you turn to Google. Within minutes I can be halfway through a blog post or video giving me the information I'm looking for. Now if we look at this process from the marketing side of things, I've just entered the inbound marketing funnel. So what will it take for me (a new lead) to take further actions and eventually make a purchase?
Today I’m proud to roll out version two of First Page Strategy — three years, almost to the day, after I launched my business before moving to Belize in 2016. The first half of this year, we worked hard on reimagining the entire brand, and redesigning the website from the ground up. First Page is now sporting a sexy new look and our internet home base much more “US.”
One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.
If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.