Growth Marketing

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What Is Growth Marketing? Here's Everything You Need to Know
Growth Marketing
Let’s say you run a pizza chain that’s looking to grow its customer base as quickly as possible. You’re considering multiple strategies that range from running a set of ads on Google Ads, putting a fl...
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5 Growth Marketing Strategies That Should be Non-Negotiable in Your Marketing Plan
Growth Marketing
What makes growth marketing so amazing? To start with, it's data-driven and fully scalable, so if your primary concern is scaling your brand, you should go with growth marketing. It focuses on the ent...
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Get to Know Google Analytics: Referral & Acquisition Channels and What They Can Tell You
Data-Driven Marketing & Analytics
We’ve said it before and we’re going to say it again: the key to creating successful growth marketing campaigns is testing ideas, measuring them, and making quick and successive adjustments to improve...
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How to Use LinkedIn for Lead Generation
Lead & Demand Generation
On the surface, it’s easy to dismiss LinkedIn as being a social network for recruiters and job seekers, but that would be a mistake. LinkedIn is one of the best marketing channels for lead generation ...
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5 Tips for Organic Search Growth Marketing and Why It's GOLD
SEO for Growth Growth Marketing
As an executive at a fast-scaling company, you’re constantly looking for ways to grow more effectively and efficiently. Your company may be considering multiple avenues to grow to the next level, from...
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More Isn't Always Better: Assessing the Quality of Traffic to Your Site
SEO for Growth
Not getting any traffic to your website is bad for business. But you already know that.
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ROUNDUP: 6 Reasons Your Conversion Rate Is Falling Short (And How to Fix It)
Conversion Optimization
Girl Scout cookies are delicious, am I right? You might be making a mental note to Google when Girl Scout cookie-selling season is (like I just did) so you can order a box of Tagalongs, Samoas, or may...
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4 Smart (Not Basic) Ways to Leverage Content to Beat Your Competition in Search Results
Content Marketing
You've heard about content strategy and SEO strategy, but what about "SEO content strategy?" Is it just combining the two strategies together? Not exactly. Generally speaking, everything and everyone ...
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Need to Satisfy Your Board or Investors? Meet Growth Marketing.
Growth Marketing
It isn't easy to satisfy investors or board members who want to see off-the-charts growth. It's even harder in a post-2020 landscape after marketing budgets were slashed from 11 percent in 2020 to 6.4...
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25 Growth Hacking Strategies for Ambitious SaaS Companies
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PPC Works, But it Does Not Invest in Long-Term Brand & Website Wealth
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Quit Leaving $ on the Table: Use Growth Marketing to Nurture MQLs to SQLs
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For any brand with a decent content marketing strategy, getting leads is relatively easy. ...
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