Every day, 3.5 billion searches take place on Google, which is just as many opportunities to get your product or service in front of a potential customer. When someone goes to Google with a query, you want to be the answer they find, and this is what makes search engine optimization (SEO) such an important, attractive inbound marketing method.
Small businesses often ask me for help with their SEO. And it’s understandable — SEO is very technical and can seem like “black magic.” If you haven’t kept up with the ever-changing optimization, Google algorithm updates and tactics, it can seem daunting to tackle. And, because SEO experts are highly sought after and hard to find, they are often paid well and not accessible to the average small business budget. As a small business owner, this might leave you feeling like SEO is something you’ll never be able to understand or tackle.
One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.
If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.
SEO, backlinks, and google rankings can be a point of confusion for a lot of small businesses or digital marketers just getting started. But these marketing tools are often considered the backbone of any marketing strategy and an integral part of what we do at First Page. What good is amazing content if people can’t find it? This month’s roundup is highlighting the behind the scene tools necessary for your digital marketing machine to really thrive.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.
If you’ve ever had a discussion about SEO, you’ve definitely heard the terms “backlinks” and “link building.” Over the last decade, link building has remained one of the most effective ways of improving organic search results and driving increased traffic to websites. Remember how spammy the internet was in the early ‘90s? If you wrote a blog, you'd receive dozens to hundreds of comments saying, "Great post! Check out my business LINK." Now, Google has made it nearly impossible to link spam by creating an algorithm that only rewards very specific and strict link strategies. If you want your website to rank, you are forced to create high-quality links and content. Let’s dive a bit deeper.
