A business is nothing without its customer, and the more a business knows about its customer, the better it can market to them. With the world we live in today, knowing your audience and customer’s unique wants and needs is easier than ever. To help you pinpoint and segment your marketing strategy, we’ve gathered a roundup of customer-centric blogs to gain clarity on your audience and improve customer loyalty. Expect lots of premium content on how to cater your marketing efforts to your customer; whether that's in email marketing, paid ads, brand voice, or social media. After all, they are your biggest asset.
When I launched First Page two years ago, I decided to use SquareSpace to build my business website. I chose SquareSpace because I heard it was really easy to use if you wanted to build a beautiful website on a limited budget. I had also plenty of experience with WordPress but zero with SquareSpace, so I wanted to be able to compare the two. Now that I’m two years into my business, I wish I would have started out with WordPress and I’m stuck with an expensive, annoying conundrum on how I transfer everything over from SquareSpace to WordPress.
In the mix of too many statistics, the important social media stats are being lost. We’ve gathered a collection of social media statistics that are important to pay attention to because they give essential direction to your marketing strategy that could change the way you think about and execute your marketing campaigns. Here are 4 important social media statistics you might be overlooking:
SEO, backlinks, and google rankings can be a point of confusion for a lot of small businesses or digital marketers just getting started. But these marketing tools are often considered the backbone of any marketing strategy and an integral part of what we do at First Page. What good is amazing content if people can’t find it? This month’s roundup is highlighting the behind the scene tools necessary for your digital marketing machine to really thrive.
SEO and content marketing go together like milk and cookies — you can’t (or shouldn’t) have one without the other. There are a variety of benefits from SEO. It demands fresh, new content and keywords to ensure your website can rank better. SEO also requires backlinks to your website. And, really great content naturally builds backlinks (for free!) as other brands and individuals link to your blog post.
If you’ve ever had a discussion about SEO, you’ve definitely heard the terms “backlinks” and “link building.” Over the last decade, link building has remained one of the most effective ways of improving organic search results and driving increased traffic to websites. Remember how spammy the internet was in the early ‘90s? If you wrote a blog, you'd receive dozens to hundreds of comments saying, "Great post! Check out my business LINK." Now, Google has made it nearly impossible to link spam by creating an algorithm that only rewards very specific and strict link strategies. If you want your website to rank, you are forced to create high-quality links and content. Let’s dive a bit deeper.
The importance of email marketing cannot be understated when it comes to your business success. A solid email promotion strategy will work to both generate leads and boost sales. And, while email marketing isn’t a new trend, it remains one of the best ways to communicate and engage your customers. Email marketing is one of the highest ROI-generating channels you can leverage, so don’t ever fall into the trap of thinking email is an old tactic that doesn’t work anymore or that “email marketing is dead.”
We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.