Content Expert

About Us

First Page Strategy is a global growth marketing agency founded by Jeanna Barrett. We partner with digital-first companies looking to achieve high-volume, sustainable growth. FPS is a fully remote agency that operates with the belief that talented people can achieve amazing results from anywhere. We don’t just hire the best people in <insert major metropolis here>, we hire the best people, no matter where they live. Our clients receive award-winning work from our team located in big cities like San Francisco, Melbourne, Los Angeles, London, and New York, as well as less-traveled spots like Roatan, Colombo, Sartell, and Mississauga. We don’t just spout rhetoric, we fully live and promote the #workfromanywhere lifestyle. Before going any further, make sure you read our Remote Jobs page to fully understand our culture.

DE&I

At FPS, we believe that allyship and education are crucial to building a diverse, equitable, and inclusive environment, remote or otherwise. We have purposefully put our DE&I beliefs before the job description because if we don’t align here then we just won’t jive. Please take the time to learn more about our DE&I initiatives.

About this role

Welcome to the coolest fully remote job where you get to be a BIG contributor in a growing business that is passionate about marketing, remote lifestyle, adventure, and work/life balance! As a Content Expert at First Page, you’ll work to build strategy, create innovative and engaging content, and use various media forms to help our largest client achieve their business goals. This role requires a strong marketing background and interest in collaborating with other members of the marketing team to create effective landing pages, interesting, data-driven reports, fun infographics, and other shareable content that our users will love.

As the Content Expert you will be responsible for:

STRATEGY & REPORTING

Develop and oversee content strategy for assigned projects, while also initiating new projects you believe can be impactful for our client
Hold highest quality standards for content that engages while achieving business goals
Own results for your projects—monitor content KPIs, analyze results of content efforts, and clearly communicate progress
Contribute to client presentation decks to ensure your KPIs and focus projects are communicated and present to client directly when needed
Understand the marketing funnel and Content’s role in contributing to leads at top, middle and bottom — work with the Head of Organic Channel Growth to report on the effectiveness of our Content strategy and make changes to drive more revenue
Collaborate with our SEO, Outreach, Social, Brand, and Lead Gen teams to develop cross-channel campaigns that increase organic traffic, links/shares, and revenue
Work with other members of our Content team to achieve goals, increase effectiveness, and create stronger content

SPECIFIC PROJECTS

Develop and lead survey and data efforts as part of client’s regular external research reports
Direct content for rewrite of client’s website, ensuring high quality, valuable content that meets both the user and the client’s goals
Create and/or contribute to clear and detailed content briefs for writers that combine content, UX, and SEO best practices
Collaborate with our Outreach team in creating interesting, shareable assets that people want to link to
Review content to ensure quality, appropriate voice, brand standards, and best practices
Manage Content Pro team member, helping them to deliver outstanding results for our client

To be successful in this role, you will need:

At least 5-10 years of previous experience developing and implementing digital content strategy
Inbound marketing experience and a demonstrated understanding of how content contributes to other marketing channels and larger business goals
Experience creating landing pages, whitepapers, data-driven reports, and other digital content assets
Experience integrating best practices for UX and SEO to create more effective content
Ability to navigate Analytics and comfort with pulling and analyzing metrics to determine the success of content initiatives
Strong research, data, and analysis skills
Strong writing, editing, and communication skills
High attention to detail and dedication to accuracy / quality
Technology-savvy, with the ability to learn quickly and juggle tasks in ClickUp, use mobile as necessary, and effectively use Zoom, Slack, and other online tools
A flexible attitude at a small, growing team as team and responsibilities internally shift
A willingness to be part of a fully remote team and care about who you work with on the other side of the computer — participation in team building video calls/events, Slack conversations, etc.
Must be available between the 10am-2pm CT hours (Slack or email for questions, but don’t have to be “at your desk” during those hours, necessarily)

Compensation Package:

Minimum annual salary of $85,000. You may also be entitled to receive a bonus and are entitled to benefits. See below for our standard outlined benefits for FTE + Extended team members.

First Page Full-Time Benefit Package

When you join First Page as a full-time employee, we offer a competitive benefit package for you. First and foremost, we are reimagining what it means to be “full time,” and don’t believe in the outdated 40-hour, 5-day work week. We believe in more of a 32-hour work week, and how you work those are up to you. Work in the early mornings or the way late night — work during a “work week” Monday through Friday, or your weekends if you prefer it more quiet. Work from a house with a cat and mouse, work from a box with a fox, work here, work there and #workfromanywhere.

We're building out our benefit package now (as a young company) and are planning to provide the standard benefit package as a base:

HEALTH BENEFITS: Medical, dental, vision & life
FINANCIAL BENEFITS: 401K match
VACATION BENEFITS: Unmanaged vacation and personal days
TECHNOLOGY BENEFITS: New MacBook air with post-employment purchase options + $150 monthly cell phone/internet compensation
ADDITIONAL BENEFITS THROUGH GUSTO: FSA/HSA, Gusto Wallet, CashOut

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

SPOTIFY PREMIUM

We believe strongly in a great WFH life, so you’ll get yearly stipend for your subscription to Spotify so you can crank tunes while working. Bonus points if you create a playlist for First Page team members to enjoy.

WFH OFFICE STIPEND

It’s important to have a comfortable, ergonomic home office. Once a year, we’ll send you $300 to upgrade your home office: standing desk or new tech! [ LEADERSHIP TEAM - HEAD & ABOVE]

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

TEAM EVENTS

We’re always thinking about ways to make our (remote) culture stand out, and some of the ways we do that is with virtual events (wine tasting) or in-person events (COVID-permitting).

GROWTH OPTIONS

Once a FP teammate, you will have the opportunity to grow with us and come on as a FTE with our reimagined 32-hour work week + competitive pay.

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“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”
— Kevin Dean
First Page Full Stack Digital Marketing Expert

Our Mission, Vision & Values

Our Essential Intent (Mission):

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI.

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.