8 Must-Haves in Your Content Marketing Plan That You Might Be Missing
Content marketing is a powerful tool for growing any brand. This is particularly true for...
Next to SEO, content marketing is the single most important thing your brand can do to grow organic traffic, keywords and revenue. But creating fresh, high-quality content that highlights your brand as a thought leader in your industry is not easy. We can create high-quality, expert content that targets your persona, grows website traffic and converts.
Writing fresh, relevant and unique content that is optimized for search engines is arguably the most important thing to do for your brand’s website because the benefits are tenfold. Especially when content marketing gets three times more leads than paid search advertising. But that’s just one of the 10...
Content marketing not only builds fresh website content —which Google’s search algorithm favors — it also allows you to provide answers to questions your target audience is looking for online. And that is what will bring them into your website. If you do it right, they’ll stick around and continue to navigate through your site. They might even subscribe to your blog. They might even purchase. And by might, we mean will. Because we see purchases from content marketing happen over and over again.
But, it’s not enough to just write content. You need to write smart content that aligns with your business goals. This starts with understanding who your buyer is by creating a buyer persona and mapping this persona to a buyer’s journey and then user intent for your brand. From there, you need to build content pillars that cover top keywords and relevant topics that will attract strangers at the top of the funnel and move to convert them as customers.
Your content should be created around each persona, buyer’s journey, intent and pillar. And you should create all sorts of content that can be digested by every type of learner:
Your content will allow you to peel the layers away from your company so prospects truly understand your brand, enabling you to connect with your customers on deeper levels and provide them with valuable knowledge and experiences they’ll associate with your brand. The more your audience invests in your brand and not just your product, the more loyalty you’ll generate, leading to repeat business and referrals that produce substantial growth.
Content marketing says more than, “Buy this.” It says, “Trust us,” and “Here’s how we can help.” It’s one way to promote not only your goods and services, but yourselves. Be the go-to resource for customers searching for information in your industry.
We have created every type of content and can guide you on the best way to build your content library. So, trust us. It’s hard to find and hire the right content marketing agency — you don’t have to take a chance because you know our content experts have already worked for the industry’s best, and we’ve already produced the results you want. We even have an award to prove it — our content strategy was voted, “Best Content Marketing Program Strategy” by the Content Marketing Institute’s Content Marketing Awards.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
— Content Marketing Institute. What is Content Marketing?
Your content plan will help you understand and reach your target audience by building personas, a buyer’s journey, customer intent path, content pillars, keyword list and more.
We’ll make your blog stand out among the rest with high-quality content mapped to your buyer’s intent path and the marketing funnel. Your blog will be designed to educate, entertain and convert. We’ll also make sure it’s designed and categorized to keep people reading.
Content marketing is not just about your company blog or downloads, you should be adding new landing pages, rewriting landing pages and collaborating with an SEO expert to optimize them. These pillar pages should have blogs interlinked to support them.
First Page is a full-service content creation agency. We take care of it all — we’ll source niche topic experts to write content for your industry, create a content calendar that follows your content strategy, manage freelancers, edit the content and post it. You just sit back and watch the traffic multiply.
We subscribe to a variety of marketing tools, that you can leverage when working with us: