Customer Marketing Expert

About Us

First Page Strategy is a global growth marketing agency founded by Jeanna Barrett. We partner with digital-first companies looking to achieve high-volume, sustainable growth. FPS is a fully remote agency that operates with the belief that talented people can achieve amazing results from anywhere. We don’t just hire the best people in <insert major metropolis here>, we hire the best people, no matter where they live. Our clients receive award-winning work from our team located in big cities like San Francisco, Melbourne, Los Angeles, London, and New York, as well as less-traveled spots like Roatan, Colombo, Sartell, and Mississauga. We don’t just spout rhetoric, we fully live and promote the #workfromanywhere lifestyle. Before going any further, make sure you read our Remote Jobs page to fully understand our culture.

DE&I

At FPS, we believe that allyship and education are crucial to building a diverse, equitable, and inclusive environment, remote or otherwise. We have purposefully put our DE&I beliefs before the job description because if we don’t align here then we just won’t jive. Please take the time to learn more about our DE&I initiatives.

About this role

Welcome to the coolest fully remote job where you get to be a BIG contributor in a growing business that is passionate about marketing, remote lifestyle, adventure, and work/life balance! This Customer Marketing Expert role is one of the biggest/most exciting additions for 2022, and will be working closely with our client to shape the role. It requires daily ClickUp and Slack communication; integration into our 20-person marketing team and hands-on client work; management of all ClickUp Inbox/Tasks and First Page Email; monthly deliverables and reporting; weekly deliverables; and a lot of collaboration with cross-team members, specifically our Email Expert, Content Expert, Branding Expert, etc.



As the Customer Marketing Expert you will be responsible for:

  • Living / breathing and speaking to the following initiatives: customer experience, CRM segmentation, product data/analysis, customer journey, lifecycle marketing, retention, loyalty, churn rate, persona-based programs, and advocacy.
  • Understanding the complete marketing funnel and your funnel step: Growth (after purchase) and how we can support our mission and our clients’ customer growth metrics. 
  • Building out an entire customer journey: from first touchpoint online to all customer touchpoints after conversion
  • Owning content strategy for all marketing to our clients’ customers: blog posts, video storytelling, owned imagery for website, newsletters, email nurture (onboarding) etc and collaborate closely with the Content Expert, and Email Expert on achieving our goals

  • Working with internal data team to build out customer-focused metrics such as Lifetime Value, Retention, Average Order Value and Churn rate. Create methodologies to report on, reduce and improve these metrics.
  • Work hand-in-hand with our Brand Expert on our BIG “Championing the Customer” initiative to tell customer stories, record videos of customers, highlight their stories on social/website, and create customer “surprise and delight” moments through giveaways, grants, moderated groups, webinars, etc.

  • Think through new, exciting ways to achieve customer success by defining and launching new initiatives to:

    • Cross-Sell/Up-sell products by reviewing data for what products are underperforming and thinking through supporting marketing campaigns

    • Customer Dashboard Marketing: Building campaigns using CTAs in HubSpot that display in customer dashboards, thinking through ways to communicate & marketing through the dashboard; and how to continuously drive customer to our dashboard

    • SMS Marketing: Review the current customer notification campaigns in SMS (Twilio) and think through how we build out a full marketing program for SMS messages

    • Additional areas of focus and opportunity: Gathering Customer Reviews; Customer Surveys; Product Optimization

To be successful in this role, you will need:

  • 5-10+ years of previous experience with customer marketing

  • 3-5 years experience using HubSpot, or a competitive marketing automation platform, and get inbound marketing certified through HubSpot before starting

  • Strong writing, editing, and client communication skills — reporting and presenting to leadership and clients regularly

  • Ability to collaborate with and speak to the product team and product cycle at a tech company
  • High attention to detail and dedication to accuracy / quality

  • Full-time freelancer/consultant and independent contractor (a 1099 employee)

  • A willingness to be part of a fully remote team and care about who you work with on the other side of the computer — participation in team-building video calls, Slack conversations, etc.

  • Must be available between the 10am-2pm CT hours (Slack or email for questions, but don’t have to be “at your desk” during those hours, necessarily)

Compensation Package:

Minimum annual salary of $80,000. You may also be entitled to receive a bonus and are entitled to benefits. See below for our standard outlined benefits for FTE + Extended team members.

READ MORE ABOUT OUR TEAM, COMPANY & OTHER OPEN JOBS

CONTACT US TO APPLY

Please Complete The Form Below


 

First Page Full-Time Benefit Package

When you join First Page as a full-time employee, we offer a competitive benefit package for you. First and foremost, we are reimagining what it means to be “full time,” and don’t believe in the outdated 40-hour, 5-day work week. We believe in more of a 32-hour work week, and how you work those are up to you. Work in the early mornings or the way late night — work during a “work week” Monday through Friday, or your weekends if you prefer it more quiet. Work from a house with a cat and mouse, work from a box with a fox, work here, work there and #workfromanywhere.

We're building out our benefit package now (as a young company) and are planning to provide the standard benefit package as a base:

  • HEALTH BENEFITS: Medical, dental, vision & life

  • FINANCIAL BENEFITS: 401K match
  • VACATION BENEFITS: Unmanaged vacation and personal days
  • TECHNOLOGY BENEFITS: New MacBook air with post-employment purchase options + $150 monthly cell phone/internet compensation

  • ADDITIONAL BENEFITS THROUGH GUSTO: FSA/HSA, Gusto Wallet, CashOut

FIRST PAGE EXTENDED PERKS

 

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

 

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

 

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

 

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

 

 

SPOTIFY PREMIUM

We believe strongly in a great WFH life, so you’ll get yearly stipend for your subscription to Spotify so you can crank tunes while working. Bonus points if you create a playlist for First Page team members to enjoy.  

 
 

 

WFH OFFICE STIPEND

It’s important to have a comfortable, ergonomic home office. Once a year, we’ll send you $300 to upgrade your home office: standing desk or new tech! [ LEADERSHIP TEAM - HEAD & ABOVE]

 
 

 

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

 
 

 

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

 
 

 

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

 
 

 

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

 
 

 

TEAM EVENTS

We’re always thinking about ways to make our (remote) culture stand out, and some of the ways we do that is with virtual events (wine tasting) or in-person events (COVID-permitting).

 
 

 

GROWTH OPTIONS

Once a FP teammate, you will have the opportunity to grow with us and come on as a FTE with our reimagined 32-hour work week + competitive pay.

 
 

JOIN US AND #WORKFROMANYWHERE

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"
“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”

— Kevin Dean
First Page Full Stack Digital Marketing Expert


Our Mission, Vision & Values

Our Essential Intent (Mission):

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI. 

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.

We use a variety of tools at First Page that you need to be comfortable with using: 

ClickUp
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READ ABOUT OUR COMMITMENT TO REMOTE WORK:

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