WE’RE HIRING A: (REMOTE!) CUSTOMER MARKETING EXPERT

OVERVIEW OF THE OPPORTUNITY

First Page is a global marketing collective founded by Jeanna Barrett. We are not your traditional marketing agency. First Page is a collection of remote experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic and revenue. First Page is also a preferred HubSpot Agency Partner. We believe in building a virtual team of talented marketing experts to provide our clients with the highest quality work, while at the same time providing our contractors with the freedom of a remote #workfromanywhere lifestyle. We hope to welcome you to the team as the Customer Marketing Expert in our collective of kick-ass inbound marketers.

OUR EXPECTATIONS
& YOUR TIME

At First Page, we only hire full-time consultants/1099 employees not already committed to an office job and LOVE to support other remote workers & digital nomads looking to build a career with a stable, long-term client. Our best remote employees see themselves as a true partner in First Page’s business as a HubSpot Agency Partner, and are interested in growing as we take on more clients. We want someone who is willing to become an extension of the First Page team and standard, and an extension of our clients’ internal teams. However, at this time, this is *not* a full-time role — so you must be prepared to work part time, or to supplement with other clients.

This Customer Marketing Expert role is one of the biggest/most exciting additions for 2021, and will be working closely with our client to shape the role. It requires daily Asana and Slack communication; integration into our 20-person marketing team and hands-on client work; management of all Asana Inbox/Tasks and First Page Email; monthly deliverables and reporting; weekly deliverables; and a lot of collaboration with cross-team members, specifically our Email Expert, Content Expert, Branding Expert, etc. The commitment would be ~50-hour retainer a month. Full retainer contract will start in January 2021 and extend throughout the year, renewable on January 1, 2022.

YOUR JOB DUTIES

CUSTOMER MARKETING

  • Own strategy for all marketing to our clients’ customers: blog posts, newsletters, email nurture (onboarding) etc and collaborate closely with the Content Expert and Email Expert on achieving our goals

  • Work hand-in-hand with our Brand Expert on our BIG “Championing the Customer” initiative to tell customer stories, record videos of customers, highlight their stories on social/website, and create customer “surprise and delight” moments through giveaways, grants, moderated groups, webinars, etc 

  • Own all projects that market to our customers and think through new, exciting ways to achieve customer success:

    • Cross-Sell/Up-sell 

    • Client Dashboard Marketing - Banner CTAs

    • SMS Marketing

    • Gathering Customer Reviews

    • Customer Surveys

    • Product Optimization 

    • Customer Storytelling Campaign

    • SEO Collab: Grants

    • Co-Content creation with customers

STRATEGY

  • Own the “Lifetime Value” & “Retention” KPIs and build strategies for us to increase these metrics

  • Understand “Churn Rate” and methodologies to reduce this

  • Understand the complete marketing funnel and your funnel step: Growth (after purchase) and how we can support our mission and our clients’ customer growth metrics

  • Build a yearly plan, report quarterly on priorities and progress

  • Present PowerPoint strategies/updates to the client on a bi-monthly/quarterly basis

OTHER/ADMIN

  • Be available for 1-2 calls per week with team and/or client

  • Communicate daily/weekly remotely via Slack and Asana + weekly/monthly check-in calls with the SEO Pro

REQUIREMENTS

  • Must have 5-10+ years of previous experience with customer marketing

  • Must have 3-5 years experience using HubSpot, or competitive marketing automation platform, and get inbound marketing certified through HubSpot before starting

  • Innate understanding of best practices and latest trends with customer marketing

  • Strong writing, editing, and client communication skills

  • High attention to detail and dedication to accuracy / quality

  • Full-time freelancer/consultant and independent contractor (a 1099 employee)

  • A willingness to be part of a fully remote team and care about who you work with on the other side of the computer — participation in team building video calls, Slack conversations, etc.

  • Must be available between the 10am-2pm CT hours (Slack or email for questions, but don’t have to be “at your desk” during those hours, necessarily)

 

APPLICATION REQUIREMENT:

We will not evaluate applications that do not have a video included in the application/outreach. Before you send an email, please take the time to really review this job description and answer the following three questions:

  1. How has your experience set you up to make you the perfect person for the role?
  2. Tell us about a brand that you led marketing/sales for that demonstrates our requirements listed above: what were the results?
  3. What will you contribute to our small boutique agency of ~25 remote marketers?


 

JOIN US AND #WORKFROMANYWHERE

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"
“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”

— Kevin Dean
First Page Full Stack Digital Marketing Expert


FIRST PAGE PERKS

 

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

 

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

 

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

 

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

 

 

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

 
 

 

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

 
 

 

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

 
 

 

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

 
 

OUR MISSION, VISION & VALUES

OUR ESSENTIAL INTENT (MISSION): 

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI. 

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.

We use a variety of tools at First Page that you need to be comfortable with using: 

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READ MORE ABOUT OUR TEAM, COMPANY & OTHER OPEN JOBS

CONTACT US TO APPLY

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READ ABOUT OUR COMMITMENT TO REMOTE WORK:

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