DIGITAL MARKETING IS MORE THAN JUST TRACKING CLICKS, IMPRESSIONS AND CPA.
It’s understanding the many intent paths your customers could be on and being there every step of the way.
It’s taking digital marketing and using it to understand the intent behind every online interaction with your brand and how those interactions lead to an increase in revenue and long-term growth.
And once the purchase is complete, it’s continuing to stay relevant to your customer, increasing their long-term value.
To achieve all of this, you need to be ubiquitous. To be ubiquitous, you need marketing automation that’s seamless across mobile and desktop.
OUR CONTENT & SEO PHILOSOPHY: INTENT & CONVERSION SEO
We approach keyword strategy from a comprehensive conversion-focused perspective by taking your most important "priority keywords," and matching these directly to your customer persona, the buyer's journey for this persona, and the search intent for each stage/persona. This helps us understand how to speak to each customer at every stage and search intent in order to solve the problems they're searching for and build content around high-conversion keywords. For example, we'd build out your persona, and map their buyer's journey to each stage of the marketing funnel (top, middle or bottom) and what their search intent is and pain points are at each stage, then map content ideas and keywords to this. Interested to learn more? We break this strategy and keyword research approach down — click the below button to read more.
WE ARE THE PARTNER YOU NEED
CHOOSE YOUR SERVICES
No two businesses are the same. At First Page, we work with each brand to build a custom growth marketing plan that’ll reach your business goals. This is how we kick-off each new relationship:
First, we like to start with an Exploratory Call to get to know your brand, your overall business and goals, and talk about how we can help.
Next, we’ll set a Goal Setting & Planning call to talk further about specific growth marketing goals and a plan to achieve your goals.
Finally, we’ll send over a custom proposal that outlines the key strategies your brand needs to focus on to reach your goals, and how our First Page StrategyBook will get you there.
Depending on the size of our marketing plan, our first 1-3 months could include strategic review, a business deep dive, analysis and planning. From there, we’ll kick-off a monthly retainer where we’ll execute your plan, report on our results, and start to grow your business.
REQUEST AN EXPLORATORY CALL
Ready to get started? We’re waiting to hear from you.