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BUILDING YOUR BUYER PERSONA  (FREE TEMPLATE)

As a tech or SaaS brand, you work to create amazing products and services. But if you aren’t building them around an in-depth, detailed persona and designing them specifically to meet customer pain points, you might as well be throwing them into the void. 

This free template will help you to:

• Create a clear picture of your ideal customer
• Identify their core values, goals, and pain points
• Understand what it is your ideal customer is looking for

TECH & SAAS COMPANIES: MAP OUT YOUR BUYER'S JOURNEY

We've adapted the "usual" buyer's journey you see to map your persona's search intent with the marketing funnel, and your products. But that's not all, we've also included a fourth marketing funnel stage — the "Growth" stage of your customers. This tech and SaaS specific buyer's journey template includes areas to map:

• Intent

• Marketing funnel (Tofu, Mofu, Bofu)

• User behavior

• Problems/research

• Your brand personas & products

• Content types & keywords

GROWTH ACCELERATION PLAN

Are you a technology business looking to grow revenue? Interesting in receiving a high-quality growth acceleration plan consisting of an SEO and content audit that would normally cost your brand $5,000+? We’re giving away the kickass plan our SEO Expert conducts for all of our initial clients for FREE in 2021.

This growth acceleration plan will provide you with an overview of the following:

• Keyword performance and top landing pages

• Analysis of SEO signals (backlinks, domain authority etc) with recommended changes

• Technical and on-page SEO factors with recommended changes

• Overall content strength and areas for improvement

INBOUND MARKETING CHECKLIST

Managing all of the tasks needed to get one inbound content campaign live in HubSpot takes a ton of time and can be overwhelming. That's why we've created this simple checklist. Think of it as your inbound marketing campaign roadmap to keep you on track — from start (who are you trying to reach?) to finish (tracking and reporting results).

This checklist will help guide you to:

• Create a campaign with your ideal customer in mind

• Integrate and implement helpful tools (SEO, automation, data analysis)

• Apply a consistent and customizable framework to future campaigns