Free growth marketing resources

Below are some free growth marketing resources you can use to kickstart and optimize your business. These are tools and processes we use regularly with our clients to drive growth.

Online course (self guided)

Build a custom growth marketing strategy with our 4-week DIY course

We've created a FREE 4-Week DIY course to give you the tools you need to build an in-depth growth strategy for your company.

Template download

Tech & SAAS companies: Map out your buyer’s journey

We've adapted the "usual" buyer's journey to map your persona's search intent to the marketing funnel and your products, plus added a fourth funnel stage for customer growth.

Template download

Building your buyer persona with this in-depth template

Create a clear picture of your ideal customer, identify their core values, goals and pain points and confidently align your products and services to their needs.

Custom audit

Get a glimpse of your site's overall SEO and content health with this custom audit

Our SEO experts will identify keyword performance, top landing pages, SEO signals (backlinks, domain authority etc), technical and on-page SEO factors, along with our recommendations for improvement.

First Page - Inbound Marketing Checklist

Template download

Follow this inbound marketing checklist for your next campaign

Managing all of the tasks needed to get one inbound content campaign live in HubSpot takes a ton of time and can be overwhelming. Think of this as your inbound marketing campaign roadmap to keep you on track — from start (who are you trying to reach?) to finish (tracking and reporting results).

Checklist

Set your team up for success with this strategy kickoff checklist

Our Strategy Kickoff Checklist will help your team follow a process crucial to success; making sure the goals are understood, vital information is communicated, and all key players are aligned.

DIY Audit

A better blog will pave the way for growth and success

For the most accurate depiction of your blog performance, you’ll need to measure a broader range of KPIs. Once you’re tracking the right numbers, you can analyze them for actionable insights that will guide your blog strategy and boost your performance.

DIY Audit

Your Roadmap for Getting Started On Your Strategic Content Journey

The data you collect from this content audit will help you make strategic decisions on how to amplify the content you push out, improve your rankings, and bring in more organic traffic.

DIY Audit

Keyword & SEO Content Self-Guided Audit

Checking the overall health of your website through technical SEO signals and keywords can reveal areas of improvement and ways to optimize your website for better search engine ranking. This self-guided audit will walk you through a series of questions and tips for auditing your keywords, technical SEO, and the competitive landscape.

DIY Audit

Leverage backlinks to help your website work smarter -- not harder.

Remember, backlinks are an effective tool in an SEO strategy but only if they are coming from a reputable site. Backlink audits play a big part in your SEO strategy and have critical effects on your overall site rankings. Although it’s common for digital marketers to leave their backlinks unchecked for long periods, it’s not advised.

Free Guide

Content is King, but when it is at its best, it really rules.

When you consider the benefits of integrating your content and SEO strategies, it just doesn't make sense to keep them apart any longer. From higher-quality traffic to better engagement to more revenue, an SEO strategy and content strategy can achieve great things together. Now, it's time for you to unite them.

Checklist

Do you have a content distribution strategy in place or just a content creation strategy?

What good is all your content if your audience isn’t seeing it? Learning content distribution tactics will elevate your brand. Knowing where, when and how to distribute your content is key to its performance and your brand's success.

Free Guide

Business blogging done best - from workflow, to planning, and more

Blogging is a smart way to establish a strong web presence for your business and drive incredible traffic and revenue results via organic search IF you approach blogging for your business the right way.

Checklist

Set yourself up with a strong foundation in data analytics

Peter Drucker, the well-known Austrian-American management consultant, once said, “If you can’t measure it, you can’t improve it! We’ve said it before and we’re going to say it again: the key to creating successful growth marketing campaigns is testing ideas, measuring them, and making quick and successive adjustments to improve results.