Head of Client Marketing Strategy
(VP/Director of Marketing))

About Us

First Page Strategy is a global growth marketing agency founded by Jeanna Barrett. We partner with digital-first companies looking to achieve high-volume, sustainable growth. FPS is a fully remote agency that operates with the belief that talented people can achieve amazing results from anywhere. We don’t just hire the best people in <insert major metropolis here>, we hire the best people, no matter where they live. Our clients receive award-winning work from our team located in big cities like San Francisco, Melbourne, Los Angeles, London, and New York, as well as less-traveled spots like Roatan, Colombo, Sartell, and Mississauga. We don’t just spout rhetoric, we fully live and promote the #workfromanywhere lifestyle. Before going any further, make sure you read our Remote Jobs page to fully understand our culture.

DE&I

At FPS, we believe that allyship and education are crucial to building a diverse, equitable, and inclusive environment, remote or otherwise. We have purposefully put our DE&I beliefs before the job description because if we don’t align here then we just won’t jive. Please take the time to learn more about our DE&I initiatives.

About this role

Welcome to the coolest fully remote job where you get to be a BIG contributor in a growing business that is passionate about growth marketing, remote lifestyle, adventure, and work/life balance! This role is a BIG one for our leadership team, you will be the owner of all agency marketing strategy, including leading the multi-channel marketing strategy and ~30 member team for our largest client together with our founder, and developing big ideas and strategy for new business with our VP of Growth. You will also define what our agency SOP is for Client Delivery; build structure and processes around our client delivery; and build out a client account management team (of marketing strategists) as we grow. This is a fun opportunity that is 2 parts marketing strategy, 1 part leadership and 1 part defining and building a new department in the agency. This role is perfect for someone who wants to make their mark on a new, growing business.

This role requires someone who is a perfectionist, absolutely sublime at process and can juggle many things with extreme attention to detail so that everything our clients touch with our brand name has a gold star. You are expected to understand the 1,000-foot view of all client goals and marketing channels, and guide the team to produce the highest quality work and crush marketing ROI. You will be responsible for the client sales/marketing budget(s), KPIs, and results of these KPIs. The main goal will be to produce revenue-generating results for our clients and get clients to renew their contract (which will be a bonus incentive for you).


As the Head of Client Marketing Strategy you will be responsible for:

  • Be a true expert in online marketing and how acquisition marketing (bottom of the funnel, PPC/display) and inbound marketing (top/middle with SEO/content/lead generation) work together with brand and customer marketing to complete a customer journey from step 1 to 100. Know when to add, turn on, or change marketing levers for growth, bringing BIG IDEAS to the table for our brand and clients.

  • Lead with empathy, knowledge and fun, managing a team of FTEs and 1099 marketers that includes a team of Experts, Pros & Specialists in branding, social media, email, lead generation, SEO, content, analytics and HubSpot. Recruit new team members when needed and uphold our gold standard of work.

  • Live a growth marketing and data-driven mindset — track funnel/channel performance, build & maintain goals and KPI dashboards visible to the business and clients, report on performance, conduct analysis of performance and craft growth stories to tell, and understand how every marketing initiative impacts revenue growth.


ACCOUNT MANAGEMENT

  • Act as the voice of the client inside FPS and voice of FPS inside the client. Hold regular check-in calls with clients to understand what’s changing, business direction, competitor pressure, priorities, etc.

  • Own Client Success accountability 100% — manage the daily/monthly client relationship, client happiness, and any damage control, when needed.

  • Build out Client Success processes for the agency — client surveys, client onboarding, reporting formats, meeting formats, project kickoff briefs, etc.

  • Lead every client call — building a presentation deck, gathering key project insight and performance data. In addition to team calls between client calls on strategy and direction.

  • Assist with new proposals/pitches for agency growth (marketing strategy developed within the proposal).


To be successful in this role, you will need:

  • Have held previous Director or VP of Marketing roles, building $5M+ marketing budgets and managed large/complex marketing teams

  • Have worked in data-driven growth marketing for 15+ years, preferably for tech and startup brands or marketing agencies working with tech/startup brands

  • Be able to walk and talk the product cycle at tech companies — working side-by-side with product teams to speak to marketing priorities

  • Have agency experience — leading major accounts, building complex marketing strategies, and drumming up creative ideas

  • Excel at the minimum of scheduling recurring client meetings to the maximum of nailing client marketing strategy presentations. No job is too big or too small when client success is in mind.

  • Have an eagle eye for detail and high threshold of quality — and continuously drive forward FPS’ results and output with this mindset.

  • Be an expert in HubSpot — our biggest client has their entire website and marketing processes built inside HubSpot, as do many of our clients

  • Uphold FPS’ culture, mission/vision/values on a daily basis as a business leader with high internal visibility, leading client and team relationships with grace, candor, fun and professionalism

  • To be tech-savvy, understanding our remote tech stack and how to work async with a team across the globe, and clearly track/manage everything inside ClickUp

  • Experience working in a fast-paced and quickly evolving industry, managing multiple projects simultaneously

  • Have a love for building companies in a high-growth stage

Compensation Package:

Minimum annual salary of $120,000. You may also be entitled to receive a bonus and are entitled to benefits. See below for our standard outlined benefits for FTE + Extended team members.

 

READ MORE ABOUT OUR TEAM, COMPANY & OTHER OPEN JOBS

CONTACT US TO APPLY

Please Complete The Form Below


 

First Page Full-Time Benefit Package

When you join First Page as a full-time employee, we offer a competitive benefit package for you. First and foremost, we are reimagining what it means to be “full time,” and don’t believe in the outdated 40-hour, 5-day work week. We believe in more of a 32-hour work week, and how you work those are up to you. Work in the early mornings or the way late night — work during a “work week” Monday through Friday, or your weekends if you prefer it more quiet. Work from a house with a cat and mouse, work from a box with a fox, work here, work there and #workfromanywhere.

We're building out our benefit package now (as a young company) and are planning to provide the standard benefit package as a base:

  • HEALTH BENEFITS: Medical, dental, vision & life

  • FINANCIAL BENEFITS: 401K match
  • VACATION BENEFITS: Unmanaged vacation and personal days
  • TECHNOLOGY BENEFITS: New MacBook air with post-employment purchase options + $150 monthly cell phone/internet compensation

  • ADDITIONAL BENEFITS THROUGH GUSTO: FSA/HSA, Gusto Wallet, CashOut

FIRST PAGE EXTENDED PERKS

 

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

 

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

 

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

 

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

 

 

SPOTIFY PREMIUM

We believe strongly in a great WFH life, so you’ll get yearly stipend for your subscription to Spotify so you can crank tunes while working. Bonus points if you create a playlist for First Page team members to enjoy.  

 
 

 

WFH OFFICE STIPEND

It’s important to have a comfortable, ergonomic home office. Once a year, we’ll send you $300 to upgrade your home office: standing desk or new tech! [ LEADERSHIP TEAM - HEAD & ABOVE]

 
 

 

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

 
 

 

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

 
 

 

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

 
 

 

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

 
 

 

TEAM EVENTS

We’re always thinking about ways to make our (remote) culture stand out, and some of the ways we do that is with virtual events (wine tasting) or in-person events (COVID-permitting).

 
 

 

GROWTH OPTIONS

Once a FP teammate, you will have the opportunity to grow with us and come on as a FTE with our reimagined 32-hour work week + competitive pay.

 
 

JOIN US AND #WORKFROMANYWHERE

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"
“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”

— Kevin Dean
First Page Full Stack Digital Marketing Expert


Our Mission, Vision & Values

Our Essential Intent (Mission):

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI. 

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.

We use a variety of tools at First Page that you need to be comfortable with using: 

ClickUp
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READ ABOUT OUR COMMITMENT TO REMOTE WORK:

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