We're a HubSpot Partner Agency — What Does That Really Mean for You?
You may have heard some marketing agencies pitching themselves as a HubSpot partner agency, but...
HubSpot is the industry leading tool for inbound marketing, marketing automation and CRM management (and now integrates it all with your customer service platform with Service Hub, a full-stack Sales Hub, a high-powered CMS tool, and an Operations Hub to bring it all together)! This technology juggernaut offers a wealth of lead gen, SEO, content, email and conversion tools to make your marketing soar. By leveraging this powerful platform, we’re able to level-up your company’s marketing and drive the results you want to see with integrated tools and analytics at our fingertips.
First Page can be your full-stack growth marketing team or an extension of your existing marketing team, owning the specific HubSpot marketing services you need.
Here’s an example* of how our HubSpot experts will leverage HubSpot tools in each growth marketing stage to power your marketing:
Grow your qualified organic traffic through content
Leverage SEO and Content planning tools inside of HubSpot to build keyword lists, track keywords and topic clusters,and optimize your content as you type.
Create content inside of HubSpot using blog and landing page tools that integrate with your keywords and tracking of contacts to see what content works
Give your marketing team the power to build website content without a developer with easy-to-use, templated and widgeted landing page builders
Easily schedule social media promotion with a couple clicks of a button after content is created
Tie everything to a HubSpot campaign, and watch how social media posts, emails, content and other marketing activities all work to drive more business
Convert the traffic visiting your content
Create a list of CTAs mapped to funnels + content + product inside of HubSpot, easily place them with embed code; watch how many times they’re seen and clicked; and then track influenced revenue from the CTAs.
Place in-article and bottom CTAs on blog content to increase conversion
Add website forms for subscriber + lead capture conversion that use progressive profiling or customized fields to capture the information your business needs
Leverage contact data you gather from leads to personalize marketing with custom landing pages, content, emails and more.
Build a demand generation channel by creating gated content using HubSpot’s forms, landing pages, and workflows for an automated machines that churns leads into customers.
Get the full picture for every lead in a single, integrated database. Segment and nurture contacts based on any data you’ve collected, and automatically score leads for your sales team.
Maximize distribution to amplify traffic and conversion
Manage Facebook, Instagram, LinkedIn, and Google ads right inside HubSpot, and track which ads are turning prospects into customers.
Enhance the impact of your content through the power of video. Host and manage files right inside HubSpot, and easily embed them in social media, web pages, and blog posts.
Take advantage of HubSpot’s ABM tools to target the exact customers you want to win.
Think bigger and tie all of your marketing together with your customer service team, sales and operations using Service Hub, Sales Hub and Operations Hub.
*Final growth plans & subsequent deliverables in each solution stage is dependent on what is discovered during your Growth Acceleration Plan.
First Page is your go-to consultant for HubSpot Marketing. We are Marketing Hub™ experts, but there is a lot more you can do to leverage HubSpot’s platform and the different Hubs.
We recommend starting with Marketing Hub™ and the (free) CRM and considering migrating your website to HubSpot CMS™ to power your website and marketing with the backbone of HubSpot’s smart tools.
HubSpot has both free and premium tools. You can start with HubSpot Starter or Pro as you grow into Enterprise solutions and layer on more HubSpot Hubs...
All your marketing needs in one place, expertly managed by your First Page team. The Marketing Hub includes everything from blog publishing to social media management, SEO tools and much more. We’ll help you set up powerful marketing automation and monitor progress, so you can focus your attention on other important tasks.
Want SQLs? The Sales Hub is where you get them. HubSpot’s signature (free) CRM is housed here, along with lead generation tools, email templates and more. Forget SalesForce and instead work with a seamless sales process that integrates with your entire website and marketing automation. Less in your tool tech stack, is often more.
The customer isn’t always right, but they’ll always be heard when you leverage HubSpot’s service tools. At First Page, we understand that experience matters, and we’ll help you deliver one that’s second-to-none to every customer, every time.
A slick website can require a lot of time and a huge investment. Or, you could trust First Page to utilize HubSpot’s effective CMS platform to help your brand make the best first impression. Endlessly customizable and designed with SEO in mind, HubSpot’s CMS is so good, we use it!
It’s a question we get a lot. HubSpot, being the awesome platform they are, offers many tools for free, and a pretty extensive menu of services you can pick and choose based on your needs. So why pay an outsourced team of experts when you could do it yourself?
First, if you’re in the DIY crowd (props), First Page might not be the right fit for you. We work with SaaS, fintech and startups with lofty goals and the drive to achieve them. DIYers are a scrappy, dedicated bunch, but we’re committed to the brands that are looking to level up their marketing game. Sound like you? Read on!
HubSpot has a lot to offer. And by joining forces as a partner agency, we’ve had the opportunity to access the power of their full lineup of tools and resources. Sure, you could purchase and learn to use them yourself, but when you sign on with a HubSpot partner agency, you get even more, like:
Experts with 10+ years of HubSpot training and experience
The full array of HubSpot tools and services, no restrictions
A powerful CMS hub that gives new life to your website
Sales, marketing, service and operations management to cover all your needs
A dedicated guide (that’s us!) to ensure you’re maximizing your brand’s potential by utilizing all HubSpot has to offer
And when you choose First Page as your HubSpot partner agency, here’s what you won’t get:
The huge price tag that comes with hiring a whole team of HubSpot marketing experts
Valuable time spent training team members and ensuring they’re up-to-date on the latest best practices
Higher bills every time you want to try a new hub, service or tool
Missteps or missed revenue when you don’t maximize the HubSpot tools at your disposal
The time and dollars spent on overcoming the learning curve that comes with adoption of a new platform
We have deep channel expertise — and you have access to our entire suite of experts, at a fraction of the cost. To hire one of our Experts full time + benefits would be $100-200K a year. To hire our whole marketing team full-time would cost you more than a million dollars a year. One Billion Dollars. Leveraging this type of complex team for a fraction of the cost will help you grow revenue rapidly vs. hiring one person in-house who has to juggle the workload of 5+ marketing channels. You get to move quick, keep resources lean, and tap into the power of the channel expertise you need, when you need it.
WE DON’T CHARGE PRICY OVERHEAD, LIKE TRADITIONAL AGENCIES:
Other competitive growth marketing agencies similar to ours charge $200+ an hour. Our overhead is low since we’re remote — we haven’t spent your marketing dollars on a swanky office with fancy white couches and a ping pong table or hosted client happy hours on the rooftop with a live band. This allows us to charge only for the hours it takes to get a job done. We don’t mark-up costs of doing business 10-20x. Your budget goes into compensating the expertise team working on your account, and a working budget for content / paid social advertising, and more.
WE DON’T NICKEL & DIME FOR HOURS LIKE TRADITIONAL AGENCIES:
Our goal is to produce results for our select group of clients, so we don’t say “that’s out of scope” every time we need to review an extra document or join a partner call.
WE HAVE ZERO “AGENCY SPIN” ON RESULTS LIKE TRADITIONAL AGENCIES:
We won’t spin things to always be positive and lie or sugar coat — if results aren't what we expect, we’ll own up to it, dig into what could be happening and have a plan of attack to improve it.
WE ARE FOCUSED ON RESULTS, NOT REPORTING WORK COMPLETED LIKE TRADITIONAL AGENCIES:
We won’t report to you a list of tasks we completed — instead we’ll show you your increased traffic and revenue. If you want to see all the tasks, we have a transparent Asana policy — check-in anytime on what we're working on, if you'd like.