ROUNDUP: The Importance of a Great Buyer Persona
The buyer persona. You’ve heard of it, you know it’s important, and if you’ve taken the time to...
Inbound marketing strategy is the name of our game here at First Page. We are an inbound marketing agency because we strongly believe inbound marketing is the #1 most effective way to market any business. Our inbound strategy has grown traffic by 400% and revenue by 300% in one year. Let us produce these results for you too.
According to HubSpot, 79 percent of marketers in North America use inbound marketing as their primary approach. That stat makes it clear — if you're not spending on inbound marketing channels like SEO and content, you're missing out.
We’re gonna take a guess that you are currently spending (likely a ton of money) on pay-per-click advertising to fill your sales goals. But, content marketing gets THREE TIMES more leads than paid search advertising, according to the Content Marketing Institute.
Instead, you need to do both. A smart founder, CEO, CMO or marketing director is building a plan for long-term inbound marketing success while also paying for customers via PPC and social advertising in the short-term. Investing dollars in both inbound marketing and advertising will bring new website visitors (who convert to customers) to your company in waves.
So how do you bring in traffic, leads and revenue with inbound marketing? By leveraging typical inbound marketing channels: search engine optimization (SEO), content marketing, social media marketing, lead generation, email marketing and marketing automation. These marketing channels work to bring people into your website to solve their problems and build trust versus outbound marketing channels that shout, “Buy me now!” Outbound marketing channels include paid online advertising, TV or radio ads, cold calling, trade shows, direct mail, branded keychains/pens, etc. Outbound marketing is a lot like dropping in unannounced to a party — wouldn’t you much rather be invited?
Inbound marketing is a term first coined by HubSpot over a decade ago. Since then inbound marketing has become a leading marketing tactic. HubSpot built a framework for inbound marketing that is highlighted by the inbound marketing flywheel pictured above and the inbound philosophies of ATTRACT, ENGAGE AND DELIGHT. This flywheel helps illustrate the different inbound marketing tactics and if their goal is to attract new customers, engage with potential customers or delight those who are already your customers. Ready to get started with inbound marketing? We can help — we’ve increased client website traffic by 400% and revenue by 300% in one year. We also offer a free SEO and Content audit, or you can contact us and setup an exploratory call using the button below.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
— HubSpot, What is Inbound Marketing?
The right SEO strategy has the ability to change the way your business spends on marketing — invest in SEO early and do it right, and you could be an organic marketing engine that saves thousands to millions a year on pay-per-click advertising and drives new customers to your website every month without even trying.
We’ll create buyer personas for you and map your persona(s) to a buyer’s journey so you understand your customer’s intent and can build smart content for every stage in their purchasing journey. This content might be blogs, microcontent on social media, ebooks/white papers to download, tools, landing pages, infographics, content newsletters or videos.
Social media is much more than just posting every day on Facebook, Instagram and LinkedIn. It’s about knowing what your brand story is, the different niches to communicate with and the right mix of microcontent that will keep people engaged and social algorithms happy.
Once you bring potential customers to your website, you need to capture their info by offering content they need in the form of newsletters, tools, free downloads or webinars. Then you need to nurture them to interact with your brand and move from awareness to consideration to decision by leveraging smart email marketing.
We subscribe to a variety of marketing tools, that you can leverage when working with us: