On any given day we’re inundated with content, most of which doesn’t even interest us. How then can a brand reach its core audience and provide real value to them? In this month’s roundup we’re focusing on 5 resources from the world of Content Marketing. These articles include valuable insight on how to approach creating meaningful content, as well as the tools and strategies to help you follow through from creation to promotion. Let’s get started!
3 Myths in Content Marketing and How to Counter Them
If you want to create and deliver a rock solid Content Marketing strategy, first everyone involved (think sales team and clients) must have a clear understanding of what “content” really is. As Dan Rubin (executive director of The Foundry, Meredith Corp.’s in-house agency) said, “Content means different things to different people - that’s almost the same as no definition.” Learn how to bust these 3 myths around Content Marketing to tell your brand’s message in a powerful way.
HubSpot CEO Brian Halligan Reflects on the Evolution of Inbound Marketing
Hear from the person credited with coining the term “Inbound Marketing” about the exponential value of creating content for your audience. The article’s author Ben Jacobson reiterates this point well saying, “...unlike outbound tactics like paid marketing, where the results stop as soon as you scale back on your investment in it, inbound marketing’s results continue to compound.” There’s no time like the present to start creating real impact for your brand through Inbound Marketing.
10 Reasons Why Every Business Should Consider Adding A Blog To Their Website
It’s safe to say that the idea of starting a blog is nothing new or innovative. However, research continues to show how incredibly powerful creating and sharing regular content for your audience really is. This article breaks down 10 reasons which will surely inspire you to start your first blog or perhaps recommit to one.
4 More Content Creation Strategies to Increase Engagement
Sometimes the more we learn about marketing the more we tend to overcomplicate and bog down the process. This back to basics article reminds us that focusing on doing a few things well can make all the difference. From working with influencers, social media best practices, evergreen content and email marketing, these 4 strategies are a great reminder to keep it simple and deliver great content with a strong message.
Adobe, WordPress, Google Docs Lead CabinetM List of Content Marketing Tools
For every task there is a tool to help you get the job done. As the story goes, Abraham Lincoln famously mused “give me six hours to chop down a tree and I will spend the first four sharpening the axe.” In this article you’ll find a list of 10 tech marketing tools to help you chop down the proverbial tree.
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